Appendix F: Preparing for TV and Radio Communication

The underlying principles described throughout this guide will stand you in good stead as you prepare to communicate online, as discussed in Chapter 28, or on television or radio. These latter speaking situations do present some unique challenges, however.

Speaking on Television

On television, you are at the mercy of reporters and producers who will edit your remarks to fit their time frame. Therefore, before your televised appearance, find out as much as you can about the speech situation—for example, how long you will be on camera and whether the show will be aired live or taped. You may need to convey your message in sound bite form—succinct statements that summarize your key points in twenty seconds or less.

Eye Contact, Body Movements, and Voice

Knowing where to direct your gaze is critical on televised appearances, as is controlling body movement and voice. The following are some guidelines:

Dress and Makeup

To compensate for the glare of studio lights and distortions caused by the camera, give careful consideration to dress and grooming:

Speaking on Radio: The Media Interview

The following are guidelines for preparing for media interviews on the radio. These same guidelines can also be applied to the television interview.