Quiz for Visualizing History: “Advertising in a Consumer Age”

Choose the best answer to each question.

Question

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Correct. The answer is C. The advertisement features the impressively large and prosperous factory operation to convey that it is a solid and reputable company. It aims to suggest that there is a high demand for Estey organs because they are good products, and that the company can continue to turn them out as demand rises.
Incorrect. The correct answer is C. The advertisement features the impressively large and prosperous factory operation to convey that it is a solid and reputable company. It aims to suggest that there is a high demand for Estey organs because they are good products, and that the company can continue to turn them out as demand rises.

Question

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Correct. The answer is D. The images of the owners were included in the advertisement to demonstrate that the owners of the factory responsible for producing Estey organs were respectable, trustworthy, and distinguished men.
Incorrect. The correct answer is D. The images of the owners were included in the advertisement to demonstrate that the owners of the factory responsible for producing Estey organs were respectable, trustworthy, and distinguished men.

Question

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Correct. The answer is B. The text and the image together suggest that, by smoking Lucky Strikes rather than eating, a young woman could maintain her girlish figure as she aged.
Incorrect. The correct answer is B. The text and the image together suggest that, by smoking Lucky Strikes rather than eating, a young woman could maintain her girlish figure as she aged.

Question

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Correct. The answer is A. The Lucky Strike advertisement is promoting cigarettes by linking smoking this particular brand to health and beauty. It is emphasizing the alleged effect of smoking, not just the product itself.
Incorrect. The correct answer is A. The Lucky Strike advertisement is promoting cigarettes by linking smoking this particular brand to health and beauty. It is emphasizing the alleged effect of smoking, not just the product itself.

Question

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Correct. The answer is B. These two images illustrate the evolution of the advertising industry that took place alongside the development of American consumer culture. They reveal how advertising shifted from emphasizing production to manipulating the meaning of consumption.
Incorrect. The correct answer is B. These two images illustrate the evolution of the advertising industry that took place alongside the development of American consumer culture. They reveal how advertising shifted from emphasizing production to manipulating the meaning of consumption.