Reconverting to a Peacetime Economy

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VISUAL ACTIVITY Women’s Role in Peacetime Like many manufacturers during World War II, Proctor Electric Company, which had shifted its focus from making appliances to producing bomb fuses, cartridges, and airplane wing flaps, hoped to profit after the war from pent-up consumer demand. Even before the company had fully reconverted its plants, ads tempted consumers with products soon to come, as in this 1946 ad. Picture Research Consultants & Archives. READING THE IMAGE: Why do you think a woman was featured in this ad? Considering the scene in the background, what message is conveyed about women’s employment during and after the war? CONNECTIONS: How did the shortage of consumer goods affect the postwar economy? What role did consumer goods play in the economic revival?

Despite scarcities and deprivations, World War II had brought most Americans a higher standard of living than ever before. Economic experts as well as ordinary citizens worried about sustaining that standard and providing jobs for millions of returning soldiers. To that end Truman asked Congress to enact a twenty-one-point program of social and economic reforms. He wanted the government to continue regulating the economy while it adjusted to peacetime production, and he sought government programs to provide basic essentials such as housing and health care to those in need. “Not even President Roosevelt ever asked for as much at one sitting,” exploded Republican leader Joseph W. Martin Jr.

Congress approved just one of Truman’s key proposals—full-employment legislation—and then only after watering it down. The Employment Act of 1946 called on the federal government “to promote maximum employment, production, and purchasing power,” thereby formalizing government’s responsibility for maintaining a healthy economy. It created the Council of Economic Advisors to assist the president, but it authorized no new powers to translate the government’s economic obligations into effective action.

Inflation, not unemployment, turned out to be the biggest problem. Consumers had $30 billion in wartime savings to spend, but shortages of meat, automobiles, housing, and other items persisted. Until industry could make more goods available, consumer demand would continue to drive up prices. With a basket of groceries on her arm to dramatize rising costs, Helen Gahagan Douglas urged Congress to maintain price and rent controls. Those efforts, however, fell to pressures from business groups and others determined to trim government powers.

Labor relations were another thorn in Truman’s side. Organized labor emerged from the war with its 14.5 million members making up 35 percent of the civilian workforce. Yet union members feared the erosion of wartime gains and turned to the weapon they had surrendered during the war. Five million workers went out on strike in 1946, affecting nearly every major industry. Shortly before voting to strike, a former Marine and his coworkers calculated that an executive had spent more on a party than they would earn in a whole year at the steel mill. “That sort of stuff made us realize, hell we had to bite the bullet. . . . The bosses sure didn’t give a damn for us.” Although most Americans approved of unions in principle, they became fed up with strikes, blamed unions for shortages and rising prices, and called for government restrictions on organized labor. When the strikes subsided, workers had won wage increases of about 20 percent, but the loss of overtime pay along with rising prices left their purchasing power only slightly higher than in 1942.

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FIGURE 26.1  Women Workers in Selected Industries, 1940–1950 Women demolished the idea that some jobs were “men’s work” during World War II, but they failed to maintain their gains in the manufacturing sector after the war.

Women workers fared even worse. Polls indicated that 68 to 85 percent wanted to keep their wartime jobs, but most who remained in the workforce had to settle for relatively low-paying jobs in light industry or the service sector (Figure 26.1). Displaced from her shipyard work, Marie Schreiber took a cashier’s job, lamenting, “You were back to women’s wages, you know . . . practically in half.” With the backing of women’s organizations and union women, Congresswoman Douglas sponsored bills to require equal pay for equal work, to provide child care for employed mothers, and to create a government commission to study women’s status. But at a time when women were viewed primarily as wives and mothers and opposition to further expansion of federal powers was strong, these initiatives got nowhere.

By 1947, the economy had stabilized, avoiding the postwar depression that so many had feared. Wartime profits enabled businesses to expand. Consumers could now spend their wartime savings on houses, cars, and appliances that had lain beyond their reach during the depression and war. Defense spending and foreign aid that enabled war-stricken countries to purchase American products also stimulated the economy. A soaring birthrate further sustained consumer demand. Although prosperity was far from universal, the United States entered into a remarkable economic boom that lasted through the 1960s (see “New Work and Living Patterns in an Economy of Abundance” in chapter 27).

Another economic boost came from the only large welfare measure passed after the New Deal. The Servicemen’s Readjustment Act (GI Bill), enacted in 1944, offered 16 million veterans job training and education; unemployment compensation until they found jobs; and low-interest loans to purchase homes, farms, and small businesses. By 1948, some 1.3 million veterans had bought houses with government loans. Helping 2.2 million ex-soldiers attend college, the subsidies sparked a boom in higher education. A drugstore clerk before his military service, Don Condren was able to get an engineering degree and buy his first house. “I think the GI Bill gave the whole country an upward boost economically,” he said.

Yet the impact of the GI Bill was uneven. As wives and daughters of veterans, women benefited indirectly from the GI subsidies, but few women qualified for the employment and educational preferences available to some 15 million men. Moreover, GI programs were administered at the state and local levels, which resulted in routine discrimination especially in the South. Southern universities remained segregated, and historically black colleges could not accommodate all who wanted to attend. Black veterans were shuttled into menial labor. One decorated veteran reported that “my color bars me from most decent jobs, and if, instead of accepting menial work, I collect my $20 a week readjustment allowance, I am classified as a ‘lazy nigger.’” Thousands of black veterans did benefit, but the GI Bill did not help all ex-soldiers equally.