TABLE 6.2 COMMON TYPES OF QUESTIONS USED IN QUESTIONNAIRES | ||
TYPE OF QUESTION | EXAMPLE | COMMENTS |
Multiple choice | Would you consider joining a company-sponsored sports team? Yes __ No __ | The respondent selects one of the alternatives. |
Likert scale |
The flextime program has been a success in its first year. strongly disagree _ _ _ _ _ _ strongly agree |
The respondent ranks the degree to which he or she agrees or disagrees with the statement. Using an even number of possible responses (six, in this case) increases your chances of obtaining useful data. With an odd number, many respondents will choose the middle response. |
Semantic differentials |
Logging on to the system simple _ _ _ _ _ _ difficult The description of the new desalinization process interesting _ _ _ _ _ _ boring |
The respondent registers a response along a continuum between a pair of opposing adjectives. Usually, these questions measure a person’s feelings about a task, an experience, or an object. As with Likert scales, an even number of possible responses yields better data. |
Ranking |
Please rank the following work schedules in order of preference. Put a 1 next to the schedule you would most like to have, a 2 next to your second choice, and so on. 8:00–4:30 __ 9:00–5:30 __ 8:30–5:00 __ flexible __ |
The respondent indicates the priority of a number of alternatives. |
Short answer |
What do you feel are the major advantages of the new parts-requisitioning policy? 1. __________________ 2. __________________ 3. __________________ |
The respondent writes a brief answer using phrases or sentences. |
Short essay |
The new parts-requisitioning policy has been in effect for a year. How well do you think it is working? _________________ _________________ _________________ _________________ _________________ _________________ |
Although essay questions can yield information you never would have found using closed-ended questions, you will receive fewer responses to them because answering them requires more effort. Also, essays cannot be quantified precisely, as data from other types of questions can. |