a. The structure of a typical slide
Source: McKinsey & Company, 2010: www.usps.com/strategicplanning/
_pdf/McKinsey_March_2nd_Presentation2.pdf.
b. A slide with a claim and a single large graphic
Source: McKinsey & Company, 2010: www.usps.com/strategicplanning/
_pdf/McKinsey_March_2nd_Presentation2.pdf.
c. A slide with a claim, several graphics, and textual callouts
In this slide, the headline functions as an advance organizer, introducing the three main options. Each option has its own graphic and its own key term, presented in yellow.
Source: McKinsey & Company, 2010: www.usps.com/strategicplanning/
_pdf/McKinsey_March_2nd_Presentation2.pdf.
FIGURE 21.2 Michael Alley’s Claim-and-Support Structure for Presentation Graphics