FIGURE 21.2c A slide with a claim, several graphics, and textual callouts

FIGURE 21.2 Michael Alley’s Claim-and-Support Structure for Presentation Graphics

c. A slide with a claim, several graphics, and textual callouts

In this slide, the headline functions as an advance organizer, introducing the three main options. Each option has its own graphic and its own key term, presented in yellow.

Source: McKinsey & Company, 2010: www.usps.com/strategicplanning/_pdf/McKinsey_March_2nd_Presentation2.pdf.