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CASE 5: Focusing on an Audience’s Needs and Interests

You’re interning in the marketing department of a cell-phone service provider, and your supervisor has asked you to perform research into a competing provider’s products and services for the over-65 market, paying special attention to the ways in which the company successfully appeals to the needs and interests of its audience. She then asks you to prepare an oral presentation about your findings. Go here to access relevant documents and get started on your project.

For even more practice with the concepts covered in this chapter, complete the LearningCurve activity "Analyzing Your Audience and Purpose."