How did Franklin D. Roosevelt win the 1932 election?

Unlike the millions of impoverished Americans, Franklin Roosevelt came from a wealthy and privileged background that contributed to his optimism, self-confidence, and vitality. He drew on these personal qualities in his political career to bridge the economic, social, and cultural chasm that separated him from the struggles of ordinary people. During the twelve years he served as president (1933–1945), many elites came to hate him as a traitor to his class, while millions more Americans in his New Deal coalition, especially the hardworking poor and dispossessed, revered him because he cared about them and their problems.