The Election of 1972

Nixon’s ability to attract Democrats and appeal to concerns about Vietnam, race, law and order, and traditional morality heightened his prospects for reelection in 1972. Although the war in Vietnam continued, antiwar protests ebbed with the decrease in American ground forces and casualties. Nixon’s economic initiatives had temporarily checked inflation and unemployment (see “Extending the Welfare State and Regulating the Economy” in chapter 28), and his attacks on busing and antiwar protesters had won increasing support from the right.

South Dakota senator George S. McGovern came to the Democratic convention as the clear leader and was easily nominated by the delegates, who included unprecedented numbers of women, minorities, and youth. But McGovern struggled as Republicans portrayed him as a left-wing extremist, while his support for busing, a generous welfare program, and immediate withdrawal from Vietnam alienated some Democrats.

Nixon achieved a landslide victory, winning 60.7 percent of the popular vote and every state except Massachusetts. Although the Democrats held on to Congress, Nixon won majorities among traditional Democrats—southerners, Catholics, urbanites, and blue-collar workers. The president, however, had little time to savor his triumph, as revelations began to emerge about crimes committed to ensure the victory.