The most important fact about eighteenth-century British America is its phenomenal population growth: from about 250,000 in 1700 to more than two million by 1770. The eightfold growth of the colonial population signaled the maturation of a distinctive colonial society. A sign of the emerging significance of colonial North America is that in 1700 there were nineteen people in England for every American colonist, while by 1770 there were only three. Colonists of different ethnic groups, races, and religions lived in varied environments under thirteen different colonial governments, all of them part of the British empire.

In general, the growth and diversity of the eighteenth-century colonial population derived from two sources: immigration and natural increase (growth through reproduction). Natural increase contributed about three-fourths of the population growth, immigration about one-fourth. Immigration shifted the ethnic and racial balance among the colonists, making them by 1770 less English and less white than ever before. Fewer than 10 percent of eighteenth-century immigrants came from England; about 36 percent were Scots-Irish, mostly from northern Ireland; 33 percent arrived from Africa, almost all of them slaves; nearly 15 percent had left the many German-language principalities (the nation of Germany did not exist until 1871); and almost 10 percent came from Scotland. In 1670, more than 9 out of 10 colonists were of English ancestry, and only 1 out of 25 was of African ancestry. By 1770, only about half of the colonists were of English descent, while more than 20 percent descended from Africans. Thus, by 1770, the people of the colonies had a distinctive colonial—rather than English—profile (Map 5.1). [[LP Map: M05.01 Europeans and Africans in the Eighteenth Century /ROA_704115_05_M01.JPEG]]

The booming population of the colonies hints at a second major feature of eighteenth-century colonial society: an expanding economy. The nearly limitless wilderness stretching westward made land relatively cheap compared with its price in the Old World. The abundance of land made labor precious, and the colonists always needed more. The insatiable demand for labor was the fundamental economic environment that sustained the mushrooming population. Economic historians estimate that free colonists (those who were not indentured servants or slaves) had a higher standard of living than the majority of people elsewhere in the Atlantic world.