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Peggy Miles: I don't think we're ever going to say election campaigning will be the same, especially after internet video came into play. Politicians are using it. And why not? I can get in front of people. I can get my whole message across. And it's valuable.

Richard Campbell: I think if you want to talk about transformation and modern politics, you'd probably go back to 1960 and the Kennedy-Nixon debate, in which from what we know in surveys that Nixon won that debate on radio when people interviewed later just on the substantive substance of the debate, but that Kennedy won on television.

The director of that first debate was Don Hewitt, who invented 60 Minutes and suggested to Nixon that he put more makeup on, because he had this really dark beard and growth. And Hewitt had suggested you should soften that up a little bit. And Nixon refused to do this.

And so he got on the air and was contrasted with John F Kennedy, who was very suntanned and very, very striking looking. And by contrast, Nixon looked kind of sinister with this dark growth. And it showed in the debate.

Peggy Miles: Because once a video goes someplace on any broadcast network or any kind of electronic device, other people get access to it. And that allows your neighbor to comment on a video, to bring up a new point, not just the reporters you see behind the news. And if there was something that slipped in there that somebody else didn't catch, you'll find it.

Let's say one of the politician says something, and it might not really be what they did in '84. My goodness, what's that in the news recently? It comes to light in less than five minutes. Somebody does all the research and actually brings that information and can research it for us.

Richard Campbell: I think that's probably a good thing. And I think you also have Barack Obama's very clever use of the internet in his whole campaign.

Peggy Miles: We're seeing all types of video communication going here and there, even within the campaign process and the fund raising. And also, where people are voting, or where people are deciding to vote. There's been a whole network of these little video live webcasting phones that are put in polling places.

And so instantly, you can get that video back. And you can see, or click on, a screen of 20 or 30 actual, live videos coming in at different polling places and talking to people around the nation, or around the world. And sometimes, depending on if your carrier doesn't block it in some countries, that means that video can get to where it needs to go. And maybe only one or two people will see it.

But guess what? If it's worth seeing, they're going to share it with two or three more friends. And it gets more. Then it takes off. And it will get where it needs to go. That's the fun part about this.