Which has to make one wonder why are companies so eager to use RFID tags especially considering some obvious concerns with the technology? Well I truly believe their actions are predicated on a desire for control. Think about it, we become more knowledgeable or label things we wish to control, for example if I wanted to train my dog, I become more knowledgeable of that breeds likes, habits and dislikes in order to find the best way to control him. Well apparently companies view you the same way. According to the Dataworks Marketing Company, historically supermarkets have excelled at product logistics, however detailed customer information moves competition to a new level, mastering customer behavior. The more information they have on you the better chance that they have of swaying your purchasing choices.