What is the context of your argument? How much do you know about other arguments related to the one you are making?
What is the purpose of your argument—
Is your point arguable?
Have you formulated a clear claim?
Have you formulated a strong working thesis, and have you qualified it sufficiently?
How have you established your own credibility in the argument?
Have you respectfully considered and addressed counterarguments?
How have you used logical appeals and good reasoning to support your argument?
How have you engaged your audience’s emotions in your argument?
How have you used verbal and visual sources in your argument? How effectively are they integrated into your argument?
Is your argument clearly organized?
How will you deliver your argument to audiences? How effective is your design for your purpose?