Language That Builds Common Ground

Language that shows respect for differences and builds common ground can help persuade readers. Few absolute guidelines exist for using such language, but two general rules can help: consider the sensitivities and preferences of others, and watch for words that carry stereotypes and betray your assumptions, even though you have not directly stated them.

Chapter contents:

Quick Help: Editing to build common ground

Avoiding stereotypes and generalizations

Avoiding assumptions about gender

Avoiding assumptions about race and ethnicity

Considering other kinds of difference