As you check what you’ve written about your topic, you also need to take a close look at the way your text looks and works.
Do your visuals, audio, and video (if any) appear in appropriate places and play properly?
Do your reviewers think the visuals and media help you make your points? How can you make this content more effective?
Do you use design effectively for your genre and medium? Is your text readable and inviting? (See Chapter 16.)
Emily Lesk’s visuals and media
Emily Lesk originally planned to include an early Coke ad or the original Coca-Cola Santa Claus in her draft. Since she was planning to post her essay on a class Web site that was open to the public, her instructor told her that she would need to obtain permission for these images, which proved difficult to do on her deadline. As a result, she looked for other images. Emily’s peer reviewers had also wanted to see her T-shirt, so she took a photo of that for use in her text. She also decided to include live links to some of her Web sources in the version of the essay she posted online.