7f Analyzing visual texts

7fAnalyzing visual texts

You can use the steps given in 7b–e to read any kind of text created by human beings, from a scholarly article for a research project to a prehistoric cave painting or an Instagram image. You may be at least as accustomed to reading visual texts as you are to reading words, whether or not you take time to make a formal analysis of what you see. But pausing to look closely and reflect on how a visual text works is a useful exercise that can make you more aware of how visuals convey information.

Following is a Pulitzer Prize–winning photograph (by Craig F. Walker of the Denver Post) and its caption. This image appeared as part of a series documenting the experiences of a Colorado teenager, Ian Fisher, who joined the U.S. Army to fight in Iraq.

image
© CRAIG F. WALKER/DENVER POST
During a weekend home from his first assignment at Fort Carson, Colorado, Ian walked through a Denver-area mall with his new girlfriend, Kayla Spitzlberger, on December 15, 2007, and asked whether she wanted to go ring shopping. She was excited, but working out the financing made him nervous. They picked out the engagement ring in about five minutes, but Ian wouldn’t officially propose until Christmas Day in front of her family. The couple had met in freshman math class but never really dated until now. She wrote to him during basic training and decided to give Ian a chance. The engagement would end before Valentine’s Day.

An analysis of this photograph made the following points:

Notes what is foregrounded in image and relates it to “main point” of visual

Analyzes why they “do not look ‘engaged’ with each other”

Shows how caption underscores image’s main point

The couple are in the center of the photo—and at the center of our attention. But at this moment of choosing an engagement ring, they do not look “engaged” with each other. Kayla looks excited but uncertain, as if she knows that Ian feels doubts, but she hopes he will change his mind. She is looking right at him, with her body leaning toward him but her head leaning away: she looks very tentative. Ian is looking away from Kayla, and the expression on his face suggests that he’s already having second thoughts about the expense of the ring (we see his wallet on the counter by his elbow) and perhaps even about asking Kayla to marry him. The accompanying caption helps us interpret the image, telling us about the couple’s brief history together and noting that the engagement will last less than two months after this moment. But the message comes through pretty clearly without words.

Analysis suggests that people in the image conform to stereotypical gender roles

Ian and Kayla look as if they’re trying on roles in this photograph. She looks ready to take the plunge, and he is resisting. These attitudes conform to stereotypical gender roles for a man and woman considering marriage (or going shopping, for that matter). The woman is expected to want the marriage and the ring; the man knows that he shouldn’t show too much enthusiasm about weddings and shopping. It’s hard for the reader to tell whether Ian and Kayla really feel that they are making good or careful choices for their situation at this moment or whether they’re just doing what they think they’re supposed to do under the circumstances.

Notes that photographer’s perspective may affect readers’ understanding of image

Raises questions for further analysis

The reader also can’t tell how the presence of the photographer, Craig F. Walker, affected the couple’s actions. The photo is part of a series of images documenting Ian Fisher’s life after joining the military, so Walker had probably spent a lot of time with Ian before this photo was taken. Did Ian want to give a particular impression of himself on this day? Were he and Kayla trying on “adult” roles in this situation? Were they feeling pressure to produce a memorable moment for the camera? And what was Walker thinking when he accompanied them to the mall and took this photograph? Did he foresee the end of their engagement when he captured this revealing moment? What was his agenda?

Talking the Talk: Visual texts