Chapter 410. Activity MM3-1

410.1

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You must read each slide, and complete any questions on the slide, in sequence.
Activity MM3-1
Your understanding of sound in multimodal texts

Online movie trailers, used to advertise and preview movies, are approximately three to four minutes long. Television ads for movies are typically much shorter and limited in terms of how they grab viewers’ attention and condense the story line. In your Web browser, conduct a search for “movie trailer.” Scan the results and select a movie trailer to watch. Choose a full-length trailer so that you’ll have more audio material to work with for this activity.

Close your eyes and listen to the trailer; do not watch it. Closing your eyes will allow you to focus on just the sounds. As you listen, identify the different sounds you’re hearing and think about what function they serve, what feelings they evoke in you, how they are sequenced together, and so on. Then watch the trailer. You’ll hear the sounds, see the sequences of images, and perhaps begin to note how they fit together. As you play the trailer a third time, create a list of the different sounds you hear. Once you have a list, identify each sound by genre and think about how the sound helps convey meaning in the trailer. Create a chart like the one below to record your notes. Consider adapting the chart and using it to document sounds in the different types of texts you study.

When you are finished, click Submit to record your answer in your instructor's gradebook. You may review your answer by returning to the activity at any time. (An activity reports to the gradebook only if your instructor has assigned it.)

Question

STUDENT NOTES ON A SHREK MOVIE TRAILER

Time Sound Purpose
:02-:10 man singing with symphony-like music establishes context; creates opening for trailer
:11-:20 prince talking to big mirror hanging on the wall, mirror talking back; crowd of knights gasp helps to set plot; prince’s voice is kind of pompous-sounding; sound of gasps creates sense of disbelief
:21-:22 knight smashes small mirror shows that prince is malicious; sound of mirror shattering contrasts with the opening singing/music
:23-:24 knight turns back to talk to big mirror establishes a threat
:25-:33 different symphony-like music with voiceover explaining plot of movie continues to explain plot of movie; narrator’s voiceover rhymes and feels storytelling-like
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