Context: Respond
Work through the following questions to think about how context informs how you read a text. Then “submit” your responses.
Here is a parody of the Absolut ad campaign put together by Adbusters. To read it critically, you have to recognize layers of context: for Absolut, for A.A., and for Adbusters. Essentially the same question follows four times, each time with another layer of context that adds to your reading of the ad.