Understanding And Composing Multimodal Projects

You already have experience reading, analyzing, and composing texts. Think of a magazine you read often, a job ad you once replied to, a Web site you frequently visit, a book you discussed with friends, a Facebook comment you recently posted. Texts that rely on a combination of modes—words, images, sounds—to communicate an idea are called multimodal (a print advertisement that contains words and pictures, for example, or a TV advertisement that is made of words, moving images, and sounds).

In many of your college courses, you will read, analyze, and compose texts, some of which will be multimodal. This section will help you both analyze a variety of multimodal texts as well as compose your own.