Guidelines for analyzing a multimodal text

Guidelines for analyzing an image or a multimodal text

  • What
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    is your first impression of the text? What details in the text create this response?
  • When and why was the text created? Where did the text appear?
  • What clues suggest the text’s intended audience? What assumptions are being made about the audience?
  • What is the thesis, central idea, or message of the text? Do you find it persuasive?
  • Does this text tell a story? How would you sum up the story?
  • What modes are used, and why? How do the modes work together?
  • How does the arrangement of sounds or design details—images, illustrations, colors, fonts, perspective—help convey the text’s meaning or serve its purpose?