Purpose and audience in a public letter

Purpose and audience in a public letter

Dear Springfield and All of the Supporters of Canyon Cove Chemicals:

I write to you to convey my dismay and disappointment with the city council, our elected governing body.

Earlier today, as you may know, the city council, under the leadership of Stanley Burris, decided to block the development of a new Canyon Cove Chemicals refining facility on Oak Wood Road, just ten miles north of our city center and north of the city offices in which this decision was made.

This decision was prefaced by a self-serving, self-promotional, unnecessarily accusatory statement made by Council Chair Burris, who attacked Canyon Cove Chemicals.

Canyon Cove Chemicals has been devoted to and supportive of our local community for more than seventy-five years. We have sponsored the little league teams on which our children have played. We have donated funds to build the playgrounds and skate park at which our youngsters enjoy outdoor activities. We have allocated a part of our annual revenue to supporting our high schoolers in continuing their education at our two area community colleges.

For Council Chair Burris to accuse the company of greed and overdevelopment is not only a travesty but also a threat to our fine community.

Better facilities for Canyon Cove Chemicals will mean more revenue and will provide our company with the ability to participate even more in supporting our community.

“I PERSONALLY GUARANTEE THAT CANYON COVE CHEMICALS, IF OUR FACILITIES EXPANSION MOVES FORWARD, WILL DONATE TWICE AS MUCH IN THE COMING YEAR AS WE DONATED LAST YEAR.”

I will stake my reputation and the reputation of the company I so proudly run on this claim.

Gerald Gainley

CEO, Canyon Cove Chemicals

Text of a letter from a CEO to the local community. Consider his purpose and his audience in composing and distributing this letter.

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