Capital letters are a key signal in everyday life. Look around any store to see their importance: you can shop for Levi’s or any blue jeans, for Coca-Cola or any cola, for Kleenex or any tissue. As these examples show, one of the most common reasons for capitalizing a word is to indicate that it is part of a name or title—of a brand, person, article, or something else.
FOR MULTILINGUAL WRITERS
Capitalization systems vary considerably among languages, and some languages (Arabic, Chinese, Hindi, and Hebrew, for example) do not use capital letters at all. English may be the only language to capitalize the first-person singular pronoun (I), but Dutch and German capitalize some forms of the second-person pronoun (you). German capitalizes all nouns; English used to capitalize more nouns than it does now (see, for instance, the Declaration of Independence).
AT A GLANCE