How Do I...

Market My Movie Like a Pro?

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Download transcript here.
NAME: Dennis O’Connor
TITLE: Head of Marketing, Roadside Attractions
SELECTED CREDITS: Marketing for Dear White People (2014); The Skeleton Twins (2014); All Is Lost (2013); In a World (2013)

If you have a chance to compete with bigger studios as a student or as an independent filmmaker—assuming you are smart enough and creative enough—it might be in the area of marketing your movie. Film marketing veteran Dennis O’Connor has lots of experience promoting smaller movies with the buzz and creativity of much bigger projects. O’Connor talks about making the most of your marketing resources in a video interview available only in the Chapter 14 Video Activity.

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Discover:

  • image How independent filmmakers can raise awareness about their projects before they’re even on the market
  • image How viral marketing can help your movie at low cost
  • image Why you need to figure out your movie’s audience in advance