NAME: | Dennis O’Connor |
TITLE: | Head of Marketing, Roadside Attractions |
SELECTED CREDITS: | Marketing for Dear White People (2014); The Skeleton Twins (2014); All Is Lost (2013); In a World (2013) |
If you have a chance to compete with bigger studios as a student or as an independent filmmaker—assuming you are smart enough and creative enough—it might be in the area of marketing your movie. Film marketing veteran Dennis O’Connor has lots of experience promoting smaller movies with the buzz and creativity of much bigger projects. O’Connor talks about making the most of your marketing resources in a video interview available only in the Chapter 14 Video Activity.
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