Calendar houses |
Niche |
Target audience |
Demographics |
Piracy |
Tentpole film |
Distribution |
Platform release |
Test screening (preview screening) |
Exhibitors |
Playability |
Trailer |
Film festival |
Promotion |
Value proposition |
Limited release |
Psychographics |
Wide release |
Marketability |
Publicity |
|
Marketing |
Recruited screening |
|