10.3 Humanistic, Learning, and Trait Theories

We have thus far discussed the psychoanalytic theories of personality development, which emphasize the importance of factors beyond one’s control. You don’t get to choose the identity of your parents, the dynamics within your family, or the nature of your childhood conflicts. Nor do you have the ability to direct unconscious activities. If you’re looking for a perspective that emphasizes greater control and self-direction, humanism is a good alternative. According to this approach, the power is in your hands.

The Brighter Side: Maslow and Rogers

CONNECTIONS

The behaviorists, presented in Chapter 1 and Chapter 5, suggested that our behaviors are shaped by factors in the environment. Because of this, we are at the mercy of forces beyond our control. The humanists challenged this position.

The humanistic perspective began gaining momentum in the 1960s and 1970s in response to the negative, mechanistic view of human nature apparent in other theories. According to the humanists, not only are we innately good, we are also in control of our destinies, and these positive aspects of human nature drive the development of personality. According to leading humanists Abraham Maslow and Carl Rogers, our natural tendency is to grow in a positive direction.

LO 6 Summarize Maslow’s hierarchy of needs, and describe self-actualizers.

Maslow’s hierarchy of needs was introduced in Chapter 9, in reference to motivation. According to Maslow, behaviors are motivated by needs. If a basic need is not being met, we are less likely to meet needs higher in the hierarchy. Here, we see how Maslow’s hierarchy can be used to understand personality.

MASLOW AND PERSONALITY Abraham Maslow (1908–1970) is probably best-known for his theory of motivation. According to Maslow, human behaviors are motivated by biological and psychological needs. When a need is not being met, a state of tension motivates us to meet it, and this causes the tension to diminish. Maslow’s hierarchy of needs explains the organization of human needs, which are universal and ordered in terms of their strength (from basic physiological needs to self-actualization and self-transcendence). How does this relate to personality? If you recall, personality is the unique core set of characteristics that influence the way we think, act, and feel. Although we tend to respond to needs in a universal order, Maslow suggested that we all have the ability to reorder them. Maslow was particularly interested in self-actualizers, or people who are continually seeking to reach their fullest potential, one of the guiding principles of the humanistic perspective. Have a look at some of the attributes of self-actualizers presented in Table 10.3. Do you see any of them in yourself?

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SCHULTZ AND SCHULTZ (2013) WITH PERMISSION.
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Reaching High
Pope Francis greets residents of the Varginha shantytown in Rio de Janeiro, Brazil. The leader of the Catholic Church is known for his humility and commitment to helping the poor. He is the type of person Maslow might have called a “self-actualizer,” or one who strives to achieve his full potential.
AP Photo/L’Osservatore Romano

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LO 7 Discuss Rogers’ view of self-concept, ideal self, and unconditional positive regard.

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Conditional Love?
Amy Chua poses with her daughters at home in New Haven, Connecticut. This Yale law professor is best-known for writing Battle Hymn of the Tiger Mother, a book about cross-cultural parenting differences. Chua never allowed her children to participate in play dates, select their after-school activities, or receive any grade lower than an A. When one daughter behaved “extremely disrespectfully,” Chua called her “garbage” (Chua, 2011, January 8). This type of response lacks what Rogers called unconditional positive regard, or total acceptance of a child regardless of her behavior.
Erin Patrice O’Brien

ROGERS AND PERSONALITY Carl Rogers (1902–1987) was another humanist who had great faith in the essential goodness of people and their ability to make sound choices (Rogers, 1979). According to Rogers, we all have an innate urge to move toward situations and people that will help us grow and to avoid those with the potential to inhibit growth. He believed we should trust our ability to find happiness and mental balance, that is, to be fully functioning, and strive to really experience life, not just be passive participants. At the same time, we must also be sensitive to the needs of others.

self-concept The knowledge an individual has about his strengths, abilities, behavior patterns, and temperament.

ideal self The self-concept a person strives for and fervently wishes to achieve.

Rogers highlighted the importance of self-concept, which refers to a person’s knowledge of her own strengths, abilities, behavior patterns, and temperament. Problems arise when a person’s self-concept is incongruent with, or does not correspond to, her experiences in the world (Rogers, 1959). If a woman believes she is kind and sociable but fails to get along with most people in her life, this incongruence will produce tension and confusion. Rogers also proposed that people often develop an ideal self, which is the self-concept a person fervently strives to achieve. Problems arise when the ideal self is unattainable or incongruent with one’s self-concept, a topic we will discuss further in Chapter 13 (Rogers, 1959).

unconditional positive regard According to Rogers, the total acceptance or valuing of a person, regardless of behavior.

Like Freud, Rogers believed caregivers play a vital role in the development of personality and self-concept. Ideally, caregivers should show unconditional positive regard, or total acceptance of a child regardless of her behavior. According to Rogers, people need to feel totally accepted and valued for who they are, not what they do. Caregivers who place too much emphasis on rules, morals, and values, ignoring a child’s innate goodness, can cause the child to experience conditions of worth. When our behaviors are judged to be bad or wrong, we feel unworthy, so we may try to please others by hiding or repressing these “unacceptable” behaviors and emotions. Seeking approval from others, we deny our true selves, and anxiety is ever-present in our lives. As caregivers, it is important to show children that we value them all the time, not just when they obey us and act the way we want them to. Of course, children behave in ways we dislike; but parents should love their children unconditionally, because it is the behavior that is unacceptable, not the child.

An Appraisal of the Humanistic Theories

CONNECTIONS

In Chapter 1, we described positive psychology as a relatively new approach. The humanists’ optimism struck the right chord with many psychologists, who wondered why the field was not focusing on human strengths and virtues.

Let’s step back and review the potential weaknesses of the humanistic approach. For humanistic and psychoanalytic theories alike, creating operational definitions can be challenging. How can you use the experimental method to test a subjective approach whose concepts are open to interpretation (Schultz & Schultz, 2013)? Imagine submitting a research proposal that included two randomly assigned groups of children: one group whose parents were instructed to show them unconditional positive regard and the other group whose parents were told to instill conditions of worth. The proposal would never amount to a real study, not only because it raises ethical issues, but also because it would be impossible to control the experimental conditions. Another problem with unconditional positive regard in particular is that constantly praising, attempting to boost self-esteem, and withholding criticism can be counterproductive. In some cases, we run the risk of “fostering narcissism,” or another unproductive characteristic of elevated self-esteem such as aggression (Baumeister, Campbell, Krueger, & Vohs, 2003). Finally, humanism almost completely ignores the negative aspects of human nature evident in war, greed, abuse, and aggression (Burger, 2011). And while it is important to recognize that humans have great potential to grow and move forward, we should not discount the developmental impact of early experiences. In spite of these weaknesses, the humanistic perspective has led to a less negative and more balanced view of human nature, influencing approaches to parenting, education, and psychotherapy. Its legacy is alive and well in the emerging field of positive psychology.

Learning and Social-Cognitive Theories

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Dr. Simmons Answers - Is Tank capable of learning new tasks?
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image ROBOTS CAN LEARN, TOO Tank the Roboceptionist is very good at what he does (providing room numbers, directions, weather forecasts, and so on), and he can respond to a range of unexpected remarks and questions in character with his persona. Say “I love you,” and he will shoot back with something like, “That’s nice, but you don’t even know me.” Assault his keyboard with offensive remarks such as “I hate you!” and “@#?! you!” and he will tell you that you are not being very nice. But Tank’s persona and everything he says are predetermined by the human beings who created him. Imagine if Tank could craft his own witty responses from scratch. And wouldn’t it be something if he could learn from his environment and independently develop new skills?

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Rock, Scissors, Paper
A student at the Edinburgh International Science Festival interacts with a robot that is capable of developing game strategies. This robot is engaging the student in “rock-scissors-paper.” Who won this round?
Press Association via AP Images

It turns out that robots can “learn” to some degree. For example, researchers have fashioned robots that can take a collection of objects and categorize them according to the sounds they make when shaken, dropped, or manipulated in other ways (Smith, 2009, March 23). HERB (the Home Exploring Robot Butler) can learn to find his way through messy rooms (Srinivasa et al., 2009). There are also robots that demonstrate observational learning, imitating simple human behaviors like head movements and hand gestures (Breazeal & Scassellati, 2002).

CONNECTIONS

In Chapter 5, we described operant conditioning, the type of learning that occurs when we make connections between behaviors and their consequences. The robot’s exiting is followed by a signal, which serves as a reinforcer. But unlike Thorndike’s cats, the robot cannot experience “pleasurable” outcomes. It is programmed to respond to outcomes in a predetermined way.

One very popular area of robot research is “reinforcement learning,” according to Dr. Simmons. Here’s a hypothetical example of how it might work. Researchers program a robot to have some goal, such as exiting a room. The robot begins the task by randomly moving around (not unlike Thorndike’s cats from Chapter 5), but eventually it will come upon a path that leads to an exit. Upon leaving the room, the robot gets a signal indicating that the behavior should be repeated. With continued reinforcement through signals received for correct behavior, the robot tends to make fewer errors and reaches the exit more quickly. Over time, its average performance improves. But like most robot-learning feats accomplished thus far, leaving a room is far from an expression of personality.

With improvements in technology and computer programming, is it possible that robots might one day be capable of possessing personality? If you asked a follower of Freud, we suspect the answer would be a forceful “no.” Robots do not have unresolved conflicts from childhood; in fact, they don’t even have childhoods (remember, the story of Tank is just a human invention). A robot cannot dream, feel sexual urges, or repress unwanted thoughts. Ask a strict behaviorist if robots of the future might be capable of having personality, and you might get a very different answer. image

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LO 8 Use learning theories to explain personality development.

Behaviorists like B. F. Skinner were not interested in studying the thoughts and emotions typically equated with expressions of personality. They focused on measuring observable behaviors that they believed resulted from learning processes such as classical conditioning, operant conditioning, and observational learning. From this perspective, personality is a collection of behaviors, all of which have been shaped through a lifetime of learning.

Let’s look at an example. Think of a friend or classmate who is very outgoing. A behaviorist would suggest she has been consistently reinforced to act this way. She gets positive attention, perhaps a promotion at work, and is surrounded by many friends, all of which reinforce her outgoing behavior. This characteristic, which psychologists might call “extraversion,” is just one of the many dimensions of personality molded by learning. Now apply the behaviorist principle to robots. Learning is the foundation for personality, and robots are capable of learning. Looking at things from this perspective, it seems plausible that robots could develop rudimentary personalities.

Like any theory of personality, behaviorism has limitations. Critics contend that behaviorism essentially ignores anything that is not directly observable and thus portrays humans too simplistically, as passive and unaware of what is going on in their internal and external environments. Julian Rotter (1916–2014) is one of the early social learning theorists who countered these weaknesses, suggesting that not all aspects of behavior and personality can be directly observed (Rotter, 1990). He proposed several important cognitive aspects of personality, including locus of control and expectancy.

LO 9 Summarize Rotter’s view of personality.

ROTTER AND PERSONALITY According to Rotter, a key component of personality is locus of control, a pattern of beliefs about where control or responsibility for outcomes resides. If a person has an internal locus of control, she believes that the causes of her life events generally reside within her, and that she has some control over them. For example, such a person would say that her career success depends on how hard she works, not on luck (Rotter, 1966). Someone with an external locus of control believes that causes for outcomes reside outside of him; he assigns great importance to luck, fate, and other features of the environment, over which he has little control. As this person sees it, getting a job occurs when all the circumstances are right and luck is on his side (Rotter, 1966). A person’s locus of control refers to beliefs about the self, not about others.

expectancy A person’s predictions about the consequences or outcomes of behavior.

Rotter also explored how behaviors are influenced by thoughts about the future. Expectancy refers to the predictions we make about the outcomes and consequences of our behaviors (Infographic 10.2). A woman who is considering whether she should confront the manager of a restaurant over a bad meal will decide her next move based on her expectancy: Does she expect to be thrown out the door, or does she believe it will lead to a free meal? In these situations, there is an interaction among expectancies, behaviors, and environmental factors.

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INFOGRAPHIC 10.2

Figure 10.2: INFOGRAPHIC 10.2
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Credits: Graduate, Thinkstock; Student studying, Thinkstock; Students and tourists rest in lawn chairs in Harvard Yard, © Jannis Werner/Alamy

LO 10 Discuss how Bandura uses the social-cognitive perspective to explain personality.

social-cognitive perspective Suggests that personality results from patterns of thinking (cognitive) as well as relationships and other environmental factors (social).

BANDURA AND PERSONALITY Another early critic of the behaviorist approach was Albert Bandura (1925–). Bandura rejected the notion that psychologists should only focus on observable behavior, and recognized the importance of cognition, reinforcers, and environmental factors (Bandura, 2006). This social-cognitive perspective suggests that personality results from patterns of thinking (cognitive) as well as relationships and other factors in the environment (social). Prior experiences have shaped, and will continue to shape, your personality. Cognitive abilities, including knowledge, are partly the result of our interactions with others (Bandura, 1977a, 2006). We don’t spend much time in isolation; in fact, almost everything we do involves some sort of collaboration. We are social creatures who work together and live in family units.

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self-efficacy Beliefs one has regarding how effective one will be in reaching a goal.

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It’s a Social-Cognitive Thing
Psychologist Albert Bandura asserts that personality is molded by a continual interaction between cognitions and social interactions, including observations of other people’s behaviors. His approach is known as the social-cognitive perspective.
Jon Brenneis/Life Magazine/Time & Life Pictures

Bandura also pointed to the importance of self-efficacy, which refers to beliefs about our ability and effectiveness in reaching goals (Bandura, 1977b, 2001). People who exhibit high self-efficacy often achieve greater success at work because they are more likely to be flexible and open to new ideas (Bandura, 2006). A person who demonstrates low self-efficacy generally believes he will not succeed in a particular situation, regardless of his abilities or experience. Beliefs about self-efficacy are influenced by experience and may change across situations. Generally speaking, people who believe they can change and progress are more likely to persevere in difficult situations.

reciprocal determinism According to Bandura, multidirectional interactions among cognitions, behaviors, and the environment.

Beliefs play a key role in our ability to make decisions, problem solve, and deal with life’s challenges. The environment also responds to our behaviors. In essence, we have internal forces (beliefs, expectations) directing our behavior, external forces (reinforcers, punishments) responding to those behaviors, and the behaviors themselves influencing our beliefs and the environment. Beliefs, behavior, and environment form a complex system that determines our behavior patterns and personality (Infographic 10.2 on page 423). Bandura (1978, 1986) refers to this multidirectional interaction as reciprocal determinism.

Let’s use an example to see how reciprocal determinism works. A student harbors a certain belief about herself (I am going to graduate with honors). This belief influences her behavior (she studies hard and reaches out to instructors), which affects her environment (instructors take note of her enthusiasm and offer support). Thus, you can see, personality is the result of an ongoing interaction among cognitions, behaviors, and the environment. Bandura’s reciprocal determinism resembles Rotter’s view. Both suggest that personality is shaped by an ongoing interplay of cognitive expectancies, behaviors, and environment.

TAKING STOCK The learning and social-cognitive theorists were among the first to realize that we are not just products of our environments, but dynamic agents capable of altering the environment itself. Their focus on research and testable hypotheses provide a clear advantage over the psychoanalytic and humanistic theories. Some critics argue that these approaches minimize the importance of unconscious processes and emotional influences (Schultz & Schultz, 2013; Westen, 1990), but overall, the inclusion of cognition and social factors offers valuable new ways to study and understand personality.

Trait Theories and Their Biological Basis

Dr. Simmons Answers - How did you decide what personality traits and backstory Tank would have?
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traits The relatively stable properties that describe elements of personality.

trait theories Theories that focus on personality dimensions and their influence on behavior; can be used to predict behaviors.

image A FEW WORDS ABOUT TANK If you ask Dr. Reid Simmons to come up with some adjectives to describe Tank the Roboceptionist, he will offer words like “conscientious,” “agreeable,” “reserved,” “naïve,” “loyal,” and “caring.” All of these are examples of traits, the relatively stable properties that describe elements of personality. The trait theories presented here are different from theories discussed earlier in that they focus less on explaining why and how personality develops and more on describing personality and predicting behaviors. image

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LO 11 Distinguish trait theories from other personality theories.

ALLPORT AND PERSONALITY One of the first trait theorists was Gordon Allport (1897–1967), who created a comprehensive list of traits to describe personality. One primary reason for developing this list was to operationalize the terminology used in personality research; when researchers study a topic, they should agree on definitions. If two psychologists are studying a trait called “vivacious,” they will have an easier time comparing results if they use the same definition. Allport and his colleague carefully reviewed Webster’s New International Dictionary (1925) and identified 17,953 words (out of approximately 400,000 entries in the dictionary) that they proposed were “descriptive of personality or personal behavior” (Allport & Odbert, 1936, p. 24). The list contained terms that were considered to be personal traits (such as “acrobatical” and “zealous”), temporary states (such as “woozy” and “thrilled”), social evaluations (such as “swine” and “outlandish”), and words that were metaphorical and doubtful (such as “mortal” and “middle-aged”). Most relevant to personality were the personal traits, of which they identified 4,504—a little over 1% of all the entries in the dictionary. Surely, this long list could be condensed, reduced, or classified to make it more manageable. Enter Raymond Cattell.

surface traits Easily observable characteristics that derive from source traits.

source traits Basic underlying or foundational characteristics of personality.

CATTELL AND PERSONALITY Raymond Cattell (1905–1998) proposed grouping the long list of personality traits into two major categories: surface traits and source traits (Cattell, 1950). Surface traits are the easily observable personality characteristics we commonly use to describe people: She is quiet. He is friendly. Source traits are the foundational qualities that give rise to surface traits. For example, “extraversion” is a source trait, and the surface traits it produces may include “warm,” “gregarious,” and “assertive.” There are thousands of surface traits but only a few source traits. Cattell (1950) proposed that source traits are the product of both heredity and environment (nature and nurture), and surface traits are the “combined action of several source traits” (p. 34).

CONNECTIONS

In Chapter 1, we described a correlation as a relationship between two variables. Here, we describe factor analysis, which examines the relationships among an entire set of variables.

Cattell also condensed the list of surface traits into a much smaller set of 171. Realizing that some of these surface traits would be correlated, he used a statistical procedure known as factor analysis to group them into a smaller set of dimensions according to common underlying properties. With factor analysis, Cattell was able to produce a list of 16 personality factors.

These 16 factors, or personality dimensions, can be considered primary source traits. Looking at Figure 10.2, you can see that the ends of the dimensions represent polar extremes. On one end of the first dimension is the reserved and unsocial person; at the other end is the “social butterfly.” Based on these factors, Cattell developed the Sixteen Personality Factor Questionnaire (16PF), which is described in greater detail in the upcoming section on objective personality tests.

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Figure 10.2: Cattell’s 16 Personality Factors
Using this list of 16 source traits, Raymond Cattell produced personality profiles by measuring where people fell between the two opposing ends of the dimension for each trait.
Cattell (1973b) and Cattell, Eber, and Tatsuoka (1970).

EYSENCK AND PERSONALITY Hans Eysenck (ahy-sengk) (1916–1997) continued to develop our understanding of source traits, proposing that we could describe personalities using three dimensions: introversion–extraversion (E), neuroticism (N), and psychoticism (P) (Figure 10.3).

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Figure 10.3: Eysenck’s Dimensions of Personality
Psychologist Hans Eysenck developed a model showing the range of human personality dimensions. This figure displays only the original dimensions Eysenck studied, but years later he proposed an additional dimension: psychoticism. People who score high on the psychoticism trait tend to be impersonal and antisocial.
Eysenck and Eysenck (1968).

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People high on the extraversion end of the introversion–extraversion (E) dimension tend to display a marked degree of sociability and are outgoing and active with others in their environment. Those on the introversion end of the dimension tend to be quiet and careful and enjoy time alone. Having high neuroticism (N) typically goes hand in hand with being restless, moody, and excitable, while low neuroticism means being calm, reliable, and emotionally stable. A person who is high on the psychoticism dimension is likely to be cold, impersonal, and antisocial, whereas someone at the opposite end of this dimension is warm, caring, and empathetic. (The psychoticism dimension is not related to psychosis, which is described in Chapter 12.)

In addition to identifying these dimensions, Eysenck worked diligently to unearth their biological basis. For example, he proposed a direct relationship between the behaviors associated with the introversion–extraversion dimension and the reticular formation (Eysenck, 1967). According to Eysenck (1967, 1990), introverted people display higher reactivity in their reticular formation. With their higher arousal levels, introverts are more likely to react to stimuli, and thus develop patterns of coping with arousal. An introvert may be more careful or restrained, for example. An extravert has lower levels of arousal, and thus is less reactive to stimuli. Extraverts seek stimulation because their arousal levels are low, so they tend to be more impulsive and outgoing.

The trait theories of Allport, Cattell, and Eysenck paved the way for the trait theories commonly used today. Let’s take a look at one of the most popular models.

LO 12 Identify the biological roots of the five-factor model of personality.

five-factor model of personality A trait approach to explaining personality, including dimensions of openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism; also known as “the Big Five.”

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Figure 10.4: The Five-Factor Model of Personality
The mnemonic OCEAN will help you remember these factors.
McCrae and Costa (1990).

THE BIG FIVE The five-factor model of personality, also known as the Big Five, is a current trait approach for explaining personality (McCrae & Costa, 1987). This model, developed using factor analysis, indicates there are five factors, or dimensions, to describe personality. Although there is not 100% agreement on the names of these factors, in general, trait theorists propose they are (1) openness to experience, (2) conscientiousness, (3) extraversion, (4) agreeableness, and (5) neuroticism (McCrae, Scally, Terracciano, Abecasis, & Costa, 2010). Openness is the degree to which someone is willing to try new experiences. Conscientiousness refers to someone’s attention to detail and organizational tendencies. The extraversion and neuroticism dimensions are similar to Eysenck’s dimensions noted earlier: Extraversion refers to degree of sociability and outgoingness; neuroticism, to emotional stability (degree to which a person is calm, secure, and even tempered). Agreeableness indicates how trusting and easygoing a person is. To remember these factors, students sometimes use the mnemonic OCEAN: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism (Figure 10.4).

Empirical support for this model has been established using cross-cultural testing. People in more than 50 cultures, who speak languages as diverse as German, Spanish, and Czech, have been shown to exhibit these five dimensions (McCrae et al., 2000, 2005, 2010). Even the everyday terms used to describe personality characteristics across continents (North America, Europe, and Asia) fit well with the five-factor model (McCrae et al., 2010).

CONNECTIONS

In Chapter 7, we described the Minnesota twin studies, which showed that genes play a role in intellectual abilities. Identical twins share 100% of their genes, fraternal twins share about 50% of their genes, and adopted siblings are genetically very different. Comparing personality traits among these siblings can show the relative importance of genes (nature) and the environment (nurture).

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JANG, LIVESLEY, AND VERNON (1996).

One possible explanation is that these five dimensions are biologically based and universal to humans (Allik & McCrae, 2004; McCrae et al., 2000). Three decades of twin and adoption studies point to a genetic basis for these five factors (McCrae et al., 2000; Yamagata et al., 2006), with openness to experience showing the greatest degree of heritability (McCrae et al., 2000; Table 10.4). Some researchers suggest that dog personalities can be described using similar dimensions, such as extraversion and neuroticism (Ley, Bennett, & Coleman, 2008). And such research is not limited to canines; animals as diverse as squid and orangutans seem to display personality characteristics that are surprisingly similar to those observed in humans (Sinn & Moltschaniwskyj, 2005; Weiss, King, & Perkins, 2006).

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The biological basis of these five factors is further supported by their general stability over time (Kandler et al., 2010; McCrae et al., 2000). This implies that the dramatic environmental changes most of us experience in life do not have as great an impact as our inherited characteristics. That does not mean personalities are completely static, however; people can experience changes in these five factors over the life span (Specht, Egloff, & Schmukle, 2011). For example, as people age, they tend to score higher on agreeableness and lower on neuroticism, openness, extraversion, and conscientiousness. They also seem to become happier and more easygoing with age, displaying more positive attitudes (Marsh, Nagengast, & Morin, 2013).

Apply This

Personality traits impact your life in ways you may find surprising. Would you believe that creativity—a facet of the personality trait openness—has been linked to longer life span in men (Turiano, Spiro, & Mroczek, 2012)? Apparently, creative thinking helps lower stress (good for overall health) and stimulates the brain by activating a variety of circuits (Rodriguez, 2012). Another personality trait, conscientiousness, has been associated with certain measures of success, including income level and life satisfaction (Duckworth, Weir, Tsukayama, & Kwok, 2012). Even the personality traits of other people, such as romantic partners, may influence you. One study suggests that marrying a conscientious person could benefit your career; conscientious husbands and wives support their spouses’ professional lives by taking care of household chores, and by modeling conscientious behaviors, for example (Solomon & Jackson, 2014). How might such information be useful in everyday life? Remember, you have a great deal of control over your actions. This means you have the ability to cultivate behaviors associated with the personality traits you find desirable. You can also seek out those desirable traits in others. image

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Better with Age
Japanese calligrapher Kawamata-sensei paints a giant character that will go on display at an upcoming event. Creativity is associated with the personality trait of openness, which has been linked to longevity.
James Whitlow Delano/Redux

Men and women appear to differ with respect to the five factors, although there is not total agreement on how. A review of studies from 55 nations reported that, across cultures, women score higher than men on conscientiousness, extraversion, agreeableness, and neuroticism (Schmitt, Realo, Voracek, & Allik, 2008). Men, on the other hand, seem to demonstrate greater openness to experience. These disparities are not extreme, however; the variation within the groups of males and females is greater than the differences between males and females. Critics suggest that using such rough measures of personality may conceal some of the true differences between men and women; in order to shed light on such disparities, they suggest investigating models that incorporate 10 to 20 traits rather than just 5 (Del Giudice, Booth, & Irwing, 2012).

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“Big,” But Not Universal
The five-factor model of personality is useful for describing the vast majority of people in today’s world, but it does not apply to everyone. A study of forager-farmers in Bolivia indicated that this model was not a good fit for a predominantly illiterate and indigenous “small-scale society” (Gurven, von Rueden, Massenkoff, Kaplan, & Lero Vie, 2013).
Angel Franco/The New York Times/Redux

Maybe you could have predicted women would score higher on measures of agreeableness and neuroticism; perhaps you would have guessed the opposite. Research suggests that some gender stereotypes do indeed contain a kernel of truth (Costa, Terracciano, & McCrae, 2001; Terracciano et al., 2005). Let’s find out if this principle holds true for cultural stereotypes as well.

across the WORLD

Culture of Personality

image Have you heard the old joke about European stereotypes? It starts out like this: In heaven, the chefs are French, the mechanics German, the lovers Italian, the police officers British, and the bankers Swiss (Mulvey, 2006, May 15). This joke plays upon what psychologists might call “national stereotypes,” or preconceived notions about the personalities of people belonging to certain cultures. The joke assumes, for example, that Italian people have some underlying quality that makes them excel in romance but not money management. Are such national stereotypes accurate?

PLEASE LEAVE YOUR STEREOTYPES AT THE BORDER!

To get to the bottom of this question, a group of researchers used personality tests to assess the Big Five traits of nearly 4,000 people from 49 cultures (Terracciano et al., 2005). When they compared the results of the personality tests to national stereotypes, they found no evidence that the stereotypes mirrored reality. Not only are these stereotypes invalid, but as history demonstrates, they can pave the way for “prejudice, discrimination, or persecution” (p. 99). image

An Appraisal of the Trait Theories

As you can see from the examples above, trait theories have facilitated important psychological research. But like any scientific approach, they have their flaws. One major criticism is that trait theories fail to explain the origins of personality. What aspects of personality are innate, and which are environmental? How do unconscious processes, motivations, and development influence personality? If you’re looking to answer these types of questions, trait theories might not be your best bet.

Trait theories also tend to underestimate environmental influences on personality. As psychologist Walter Mischel pointed out, environmental circumstances can affect the way traits manifest themselves (Mischel & Shoda, 1995). A person who is high on the openness factor may be nonconforming in college, wearing unique clothing and pursuing unusual hobbies, but put her in the military and her nonconformity will probably assume a new form.

show what you know

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Question 1

1. ____________ was a humanist who was interested in exploring people who are self-actualizers. ____________, also a humanist, explored the difficulties people face when their self-concept is incongruent with life experiences.

Abraham Maslow; Carl Rogers

Question 2

2. The total acceptance of a child regardless of her behavior is known as:

  1. conditions of worth.

  2. repression.

  3. the real self.

  4. unconditional positive regard.

d. unconditional positive regard.

Question 3

3. According to ____________, personality is the compilation of behaviors that have been shaped via reinforcement and other forms of conditioning.

learning theory

Question 4

4. Julian Rotter proposed that personality is influenced by ____________, one’s beliefs about where responsibility or control exists.

  1. reinforcement

  2. locus of control

  3. expectancy

  4. reinforcement value

b. locus of control

Question 5

5. Reciprocal determinism represents a complex multidirectional interaction among beliefs, behavior, and environment. Draw a diagram illustrating how reciprocal determinism explains one of your behavior patterns.

Answers will vary, but can be based on the following definition (and see Infographic 10.2). Reciprocal determinism refers to the multidirectional interactions among cognitions, behaviors, and the environment guiding our behavior patterns and personality.

Question 6

6. The relatively stable properties of personality are:

  1. traits.

  2. expectancies.

  3. reinforcement values.

  4. ego defense mechanisms.

a. traits.

Question 7

7. Name the Big Five traits and give one piece of evidence for their biological basis.

Answers will vary (and see Table 10.4). The Big Five traits include openness, conscientiousness, extraversion, agreeableness, and neuroticism. Three decades of twin and adoption studies point to a genetic (and therefore biological) basis of these five factors. The proportion of variation in the Big Five traits attributed to genetic make-up is substantial (ranging from .41 to .61), suggesting that the remainder can be attributed to environmental influences.