Chapter Introduction

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5

An Introduction to Learning

What Is Learning?

Classical Conditioning

Pavlov’s Basic Research Plan

Time for Some Terms

Nuts and Bolts of Classical Conditioning

From Dogs to Triathletes: Extending Pavlov

Yuck: Conditioned Taste Aversion

Little Albert and Conditioned Emotional Response

Classical Conditioning: Do You Buy It?

Operant Conditioning

The Shaping of Behavior

Common Features of Operant and Classical Conditioning

Types of Reinforcement

The Power of Partial Reinforcement

Timing Is Everything: Reinforcement Schedules

The Trouble with Punishment

Classical and Operant Conditioning: What’s the Difference?

Observational Learning and Cognition

The Power of Observational Learning

Latent Learning

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