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CHAPTER 14

The introduction and conclusion, although not more important than the body of the speech, are essential to its overall success. Introductions set the tone and prepare the audience to hear the speech. A good opening previews what’s to come in a way that engages audiences in the topic and establishes a tone of goodwill. An effective conclusion ensures that the audience remembers the key points of the speech and reacts in a way that the speaker intends.

This chapter describes the essential components of the speech introduction. Chapter 15 addresses the conclusion.