The Informative Speech

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CHAPTER 23

Ever wondered about the satellite technology behind Google Earth? Or which careers will be most financially rewarding in the next decade? How can you protect your reputation when using social networking sites?

To inform is to communicate knowledge. The goal of informative speaking is to increase the audience’s awareness of some phenomenon and/or deepen understanding of it by imparting knowledge.1 Informative speeches bring new topics to light, offer new insights on subjects with which we are familiar, provide novel ways of thinking about a topic, or demonstrate how to do things. Some speeches do all of this in a single speech; others remain focused in one or another direction.