Printed Page 583

ethos (credibility) (546)

competence (547)

trustworthiness (547)

goodwill (547)

logos (552)

evidence (552)

fallacious (faulty) reasoning (553)

precise evidence (554)

inductive reasoning (555)

example reasoning (556)

representative example (557)

comparison reasoning (558)

sign reasoning (560)

causal reasoning (560)

hasty generalization (562)

post hoc fallacy (563)

reversed causality (563)

ad populum (bandwagon) fallacy (563)

ad hominem (personal attack) fallacy (564)

straw person fallacy (565)

slippery slope fallacy (566)

false dilemma fallacy (567)

appeal to tradition fallacy (568)

pathos (569)

fear appeal (571)

loaded language fallacy (575)