Chapter 16 Review

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“Effective informative speakers share accessible, understandable information in a compelling way.”

As the chapter’s opening example about the speech on influenza vaccines suggests, informative speaking is about teaching your listeners something and increasing their awareness of your topic. You probably use informative speaking many times during a typical day—whenever you’re defining, explaining, describing, demonstrating, or telling a story about something. Whether you’re speaking informatively in everyday situations or delivering a formal presentation to a class or another type of audience, you can greatly enhance your effectiveness by applying the key practices presented in this chapter.

First, know how and when to use the five techniques for informative speaking—definition, explanation, description, demonstration, and narrative. Second, decide on the type of informative speech you want to give—whether it will be about an object, an individual or a group, an event, a process, or an idea. Third, use audience analysis to decide which technique you should use to organize your speech and how much to simplify your message. And fourth, stay focused on informing and maintaining an objective viewpoint.

When you apply these practices, you improve the odds of achieving your purpose in giving an informative speech. You enable your audience members to learn something new and important, and you hone their understanding, awareness, or sensitivity to your topic.

LaunchPad for Speak Up offers videos and encourages self-assessment through adaptive quizzing. Look for the check icon and play icon throughout the chapter for adaptive quizzing and online video activities.

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Key Terms

definition 468

explanation 471

description 471

demonstration 472

narrative 474

demographics 488

jargon 494

Review Questions

  1. Question

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  2. Question

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  3. Question

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  4. Question

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Critical Thinking Questions

  1. Question

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  2. Question

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  3. Question

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  4. Question

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Activities

  1. Question

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    Chapter 16 - Activity Question 1

  2. Question

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    Chapter 16 - Activity Question 2

  3. Question

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    Chapter 16 - Activity Question 3