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Audience: Define

The first definition of audience fits the group you see here — people gathered to watch a performance, like a movie, a football game, a play, a political speech. Less public, or less performed, texts — e-mails, diaries, advertisements, novels — have an audience too, even if the audience will never be gathered together in one place.

Writers and designers must always think about their audience when creating a text so that the communication they intend to make will be effective. It is easy to say when we write something creative or funny that it doesn't have an audience — or that we are its only audience. But this is seldom true, even for texts we read and compose in our classes.