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Context: Define

Context is additional information about a text, such as where it is located, how it is meant to be read, or what surrounds it. When we say a sentence has been taken "out of context," we usually mean that someone has misrepresented a piece of text by ripping it out of a larger, more complicated work. The same can be said of many visual texts that we encounter. Context is a broad concept—it also includes the cultural knowledge that an audience brings to a visual text.