Urban Institute. (2012, October 11). Two studies address health policy on campaign trail [Press release]. Retrieved from http://www.urban.org/publications/901537.html
Explain
Generally, list the organization responsible for the press release.
Give the exact date.
Neither italicize the title nor put it in quotation marks.
Add “Press release” in brackets following the title.
For a print source, end with the city, state, and publisher (giving “Author” as the publisher if the entry begins with the organization name).
For a source found on the web, end with the URL.
Note on breaking URLs and DOIs
If you must break a URL or a DOI at the end of a line, break it after a double slash or before any other mark of punctuation.