Chapter 17: Working with Genres

How can I choose the right genre?

How can I write an article?

How can I create a multimodal essay?

How can I create a Web page?

  • Analyze your assignment

  • Reflect on your purpose, readers, and context

  • Consider your writing resources

  • Consider your purpose and role

  • Analyze your target publication

  • Develop and organize your argument

  • Collect and work with sources

  • Draft, design, and review your article

  • View an article

  • Build on your experiences writing academic essays

  • Consider your writing situation

  • Develop and organize your argument

  • Collect and work with sources

  • Choose composing tools

  • Develop a consistent design

  • Create navigation tools

  • View a multimodal essay

  • Consider your purpose and role

  • Consider reader expectations

  • Plan your page

  • Design your page

  • Create your page

  • Put your page online

  • View Web pages

image At times, you might have the opportunity to decide which genre you’ll use to make your contribution to a conversation. Or you might be asked to adapt the contents of an academic essay for presentation in another genre, such as a brochure or Web page. As you consider your choices, you’ll find a wide array of documents that you can use to reach your readers. In this chapter, you’ll find discussions of how to draft and design some of the most important print and digital genres.