MacKinnon, Privacy and Facebook

This essay is from MacKinnon’s book Consent of the Networked (2012).

PRIVACY AND FACEBOOK

REBECCA MACKINNON

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As protests mounted in reaction to Iran’s presidential elections on June 12, 2009, Facebook actively encouraged members of the pro-opposition Green Movement to use the social networking platform. By mid-June, more than four hundred members of Facebook’s fast-growing Farsi-speaking community volunteered their time to create a Farsi version of Facebook. Thanks to efforts by Facebook enthusiasts all around the world, the platform has been made accessible in seventy languages—including many languages spoken in countries where regimes are known not to tolerate dissent.

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Then in December 2009, Facebook made a sudden and unexpected alteration of its privacy settings. On December 9, to be precise, people who logged in got an automatic pop-up message announcing major changes. Until that day, it was possible to keep one’s list of Facebook “friends” hidden not only from the general Internet-surfing public but also from one another. That changed overnight without warning. An array of information that Facebook previously had treated as private, suddenly and without warning became publicly available information by default. This included a user’s profile picture, name, gender, current city, what professional and regional “networks” one belonged to within Facebook, the “causes” one had signed on to support, and one’s entire list of Facebook friends.

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The changes were driven by Facebook’s need to monetize the service but were also consistent with founder Mark Zuckerberg’s strong personal conviction that people everywhere should be open about their lives and actions. In Iran, where authorities were known to be using information and contacts obtained from people’s Facebook accounts while interrogating Green Movement activists detained from the summer of 2009 onward, the implications of the new privacy settings were truly frightening. Soon after the changes were made, an anonymous commenter on the technology news site ZDNet confirmed that Iranian users were deleting their accounts in horror:

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A number of my friends in Iran are active student protesters of the government. They use Facebook extensively to organize protests and meetings, but they had no choice but to delete their Facebook accounts today. They are terrified that their once private lists of friends are now available to “everyone” that wants to know. When that “everyone” happens to include the Iranian Revolutionary Guard and members of the Basij militia, willing to kidnap, arrest, or murder to stifle dissent, the consequences seem just a bit more serious than those faced from silly pictures and status updates. I realize this may not be an issue for the vast majority of American Facebook users, but it’s just plain irresponsible to do this without first asking consent. It’s even more egregious because Facebook threw out the original preference (the one that requested Facebook keep the list of friends private) and replaced it with a mandate, publicizing what was once private information—with no explicit consent. If given the choice to remain a Facebook user with those settings, or quit, my friends would have quit rather than risk that information being seen by the wrong people. Instead, Facebook published it anyways. It’s a betrayal of trust for the sake of better targeted advertising.

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“People’s friends could still see one another, however, and there was no way to hide them.”

The global outcry over the exposure of people’s friend lists in December 2009 was so strong that within roughly a day after the dramatic change, Facebook made an adjustment so that users could once again hide their friend lists from public view. People’s friends could still see one another, however, and there was no way to hide them. Everybody’s “causes” and “pages” were still publicly exposed by default, another serious vulnerability for activists. People kept complaining—many by creating protest groups within Facebook itself, where hundreds of thousands of people from all around the world posted angry messages. The groups had names like “Facebook! Fix the Privacy Settings!” and “Hide Friend List and Fan Pages! We Need Better Privacy Controls!” and “We Want Our Old Privacy Settings Back!” Scrolling through these pages, you see people posting from all over the world, with large numbers of Arab, Persian, Turkish, Eastern European, and Chinese names.

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Eventually Facebook fixed this problem as well, adjusting the privacy options so that information about what pages users follow, or groups they have joined, can be made private. Meanwhile, however, lives of people around the world had been endangered unnecessarily—not because any government pressured Facebook to make changes, but because Facebook had its own reasons and did not fully consider the implications for the service’s most vulnerable users, in democratic and authoritarian countries alike.

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EXERCISE 8.2

Write a one- or two-paragraph evaluation of each of the three sources you read for Exercise 8.1. Be sure to support your evaluation with specific references to the sources.

Evaluating Websites

The Internet is like a freewheeling frontier town in the old West. Occasionally, a federal marshal may pass through, but for the most part, there is no law and order, so you are on your own. On the Internet, literally anything goes—exaggerations, misinformation, errors, and even complete fabrications. Some websites contain reliable content, but many do not. The main reason for this situation is that there is no authority—as there is in a college library—who evaluates sites for accuracy and trustworthiness. That job falls to you, the user.

Another problem is that websites often lack important information. For example, a site may lack a date, a sponsoring organization, or even the name of the author of the page. For this reason, it is not always easy to evaluate the material you find there.

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Most sources found in a college library have been evaluated by a reference librarian for their suitability as research sources.
© Steve Hix/Somos Images/Corbis

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When you evaluate a website (especially when it is in the form of a blog or a series of posts), you need to begin by viewing it skeptically—unless you know for certain that it is reliable. In other words, assume that its information is questionable until you establish that it is not. Then apply the same criteria you use to evaluate any sources—accuracy, credibility, objectivity, currency, comprehensiveness, and authority.

The Web page pictured below shows where to find information that can help you evaluate a website.

Accuracy Information on a website is accurate when it is factual and free of errors. Information in the form of facts, opinions, statistics, and interpretations is everywhere on the Internet, and in the case of Wiki sites, this information is continually being rewritten and revised. Given the volume and variety of this material, it is a major challenge to determine its accuracy. You can assess the accuracy of information on a website by asking the following questions:

Credibility Information on a website is credible when it is believable. Just as you would not naively believe a stranger who approached you on the street, you should not automatically believe a site that you randomly encounter on the Web. You can assess the credibility of a website by asking the following questions:

Objectivity Information on a website is objective when it limits the amount of bias that it displays. Some sites—such as those that support a particular political position or social cause—make no secret of their biases. They present them clearly in their policy statements on their home pages. Others, however, try to hide their biases—for example, by referring only to sources that support a particular point of view and not mentioning those that do not.

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Keep in mind that bias does not automatically disqualify a source. It should, however, alert you to the fact that you are seeing only one side of an issue and that you will have to look further to get a complete picture. You can assess the objectivity of a website by asking the following questions:

USING A SITE’S URL TO ASSESS ITS OBJECTIVITY

A website’s URL (uniform resource locator) can give you information that can help you assess the site’s objectivity.

  • Look at the domain name to identify sponsorship. Knowing a site’s purpose can help you determine whether a site is trying to sell you something or just trying to provide information. The last part of a site’s URL can tell you whether a site is a commercial site (.com and .net), an educational site (.edu), a nonprofit site (.org), or a governmental site (.gov, .mil, and so on).

  • See if the URL has a tilde (~) in it. A tilde in a site’s URL indicates that information was published by an individual and is unaffiliated with the sponsoring organization. Individuals can have their own agendas, which may be different from the agenda of the site on which their information appears or to which it is linked.

AVOIDING CONFIRMATION BIAS

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Confirmation bias is a tendency that people have to accept information that supports their beliefs and to ignore information that does not. For example, people see false or inaccurate information on websites, and because it reinforces their political or social beliefs, they forward it to others. Eventually, this information becomes so widely distributed that people assume that it is true. Numerous studies have demonstrated how prevalent confirmation bias is. Consider the following examples:

  • A student doing research for a paper chooses sources that support her thesis and ignores those that take the opposite position.

  • A prosecutor interviews witnesses who establish the guilt of a suspect and overlooks those who do not.

  • A researcher includes statistics that confirm his hypothesis and excludes statistics that do not.

When you write an argumentative essay, do not accept information just because it supports your thesis. Realize that you have an obligation to consider all sides of an issue, not just the side that reinforces your beliefs.

Currency Information on a website is current when it is up-to-date. Some sources—such as fiction and poetry—are timeless and therefore are useful whatever their age. Other sources, however—such as those in the hard sciences—must be current because advances in some disciplines can quickly make information outdated. For this reason, you should be aware of the shelf life of information in the discipline you are researching and choose information accordingly. You can assess the currency of a website by asking the following questions:

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Comprehensiveness Information on a website is comprehensive when it covers a subject in depth. A site that presents itself as a comprehensive source should include (or link to) the most important sources of information that you need to understand a subject. (A site that leaves out a key source of information or that ignores opposing points of view cannot be called comprehensive.) You can assess the comprehensiveness of a website by asking the following questions:

Authority Information on a website has authority when you can establish the legitimacy of both the author and the site. You can determine the authority of a source by asking the following questions:

EXERCISE 8.3

Consider the following two home pages—one from the website for the Chronicle of Higher Education, a publication aimed at college instructors and administrators, and the other from the website for Glamour, a publication aimed at general readers. Assume that on both websites, you have found articles about privacy and social-networking sites. Locate and label the information on each home page that would enable you to determine the suitability of using information from the site in your paper.

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Courtesy of The Chronicle of Higher Education, www.chronicle.com; © Nabil K. Mark Photography; © Mark Leong/Redux

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Courtesy of Glamour, © Conde Nast; Jason Merritt/Getty Images (Lena Dunham); TC: Wireimage/Getty Images (Jen Aniston); TR: AP/Wire Photo (Kathryn Smith); Bottom: Superstock/Getty Images (phone operator)

EXERCISE 8.4

Here are the mission statements—statements of the organizations’ purposes—from the websites for the Chronicle of Higher Education and Glamour, whose home pages you considered in Exercise 8.3. What additional information can you get from these mission statements? How do they help you to evaluate the sites as well as the information that might appear on the sites?

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Courtesy of The Chronicle of Higher Education, www.chronicle.com

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Cover Photo by: Steven Pan/Glamour; © Conde Nast

EXERCISE 8.5

Each of the following sources was found on a website: Jonathan Mahler, “Who Spewed That Abuse? Anonymous Yik Yak App Isn’t Telling”; Jennifer Golbeck, “All Eyes on You”; Craig Desson, “My Creepy Instagram Map Knows Where I Live”; and Sharon Jayson, “Is Online Dating Safe?”.

Assume that you are preparing to write an essay on the topic of whether information posted on social-networking sites threatens privacy. First, visit the websites on which the articles appear, and evaluate each site for accuracy, credibility, objectivity, currency, comprehensiveness, and authority. Then, using the same criteria, evaluate each source.