Write clear, logical sentences |
Choose language that will earn you respect |
Choose lively, concise phrasing |
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A person who can meet or exceed others’ expectations has reason to be confident. And the expectations that readers bring to writing go all the way down to the sentence level. Readers expect, for example, to read sentences that are grammatically complete and easy to understand. Readers also have hopes. For instance, they may hope to find something — a good idea clearly presented, an interesting turn of phrase — that will help them enjoy what they read.
In this chapter, you’ll find advice on how to express your ideas effectively at the sentence and word level. You’ll find a range of strategies for writing clearly, concisely, and vividly. As you learn about and begin to gain control over these strategies, you’ll find it easier to achieve your goals as a writer.