The J.CREW Catalog is more than a database for pricing, sizing, and ordering clothing. It is more than an advertisement showcasing sophisticated and irresistible apparel. The J.CREW Catalog is an educational experience for our consumers. It instructs them about how genders work. It teaches them not only how to separate men's and women's fashion but also about their future — about the work they will be doing and the attire they will need for their occupations. The purpose of this textbook is to teach you J.CREW's principles of how genders work so you can produce catalogs that will continue to teach our consumers about their places in the world and the clothing they need to succeed.

This text is divided into a number of sections. Language will inform you about the sorts of words you can use in relation to men and women. Font will teach you the appropriate typefaces you will need for emphasizing gender differences. Contexts presents pertinent information about environments where women and men should work. Bodies examines how male and female bodies should be pictured and describes the body language appropriate for men and women. Finally, Minds will instruct you in the presentations of jobs and intelligence fitting for men and women.