| Chapter Introduction | mediaessentials3e_ch11_1.html | 565f42b9757a2e2b71000001 |
| DLAP questions | mediaessentials3e_ch11_1_dlap.xml | 565f42b9757a2e2b71000001 |
| The Early History of American Advertising: 1850s to 1950s
| mediaessentials3e_ch11_2.html | 565f42b9757a2e2b71000001 |
| DLAP questions | mediaessentials3e_ch11_2_dlap.xml | 565f42b9757a2e2b71000001 |
| The Evolution of U.S. Advertising: 1950s to Today
| mediaessentials3e_ch11_3.html | 565f42b9757a2e2b71000001 |
| DLAP questions | mediaessentials3e_ch11_3_dlap.xml | 565f42b9757a2e2b71000001 |
| Persuasive Techniques in Contemporary Advertising
| mediaessentials3e_ch11_4.html | 565f42b9757a2e2b71000001 |
| DLAP questions | mediaessentials3e_ch11_4_dlap.xml | 565f42b9757a2e2b71000001 |
| MEDIA LITERACY Case Study: Idiots and Objects: Stereotyping in Advertising
| mediaessentials3e_ch11_5.html | 565f42b9757a2e2b71000001 |
| DLAP questions | mediaessentials3e_ch11_5_dlap.xml | 565f42b9757a2e2b71000001 |
| Commercial Speech and Regulating Advertising
| mediaessentials3e_ch11_6.html | 565f42b9757a2e2b71000001 |
| DLAP questions | mediaessentials3e_ch11_6_dlap.xml | 565f42b9757a2e2b71000001 |
| CONVERGING MEDIA Case Study: Marketing, Social Media, and Epic Fails
| mediaessentials3e_ch11_7.html | 565f42b9757a2e2b71000001 |
| DLAP questions | mediaessentials3e_ch11_7_dlap.xml | 565f42b9757a2e2b71000001 |
| Advertising in a Democratic Society
| mediaessentials3e_ch11_8.html | 565f42b9757a2e2b71000001 |
| DLAP questions | mediaessentials3e_ch11_8_dlap.xml | 565f42b9757a2e2b71000001 |
| CHAPTER ESSENTIALS
| mediaessentials3e_ch11_9.html | 565f42b9757a2e2b71000001 |
| DLAP questions | mediaessentials3e_ch11_9_dlap.xml | 565f42b9757a2e2b71000001 |