Facebook. See social media
fairness, in arguments, 167
fallacies, in argument, 149–53
false analogies, 151
family names, capitalizing, 734
farther, further, 754
faulty predication, 655–56
faulty sentence structure, 6, 654–55 A common writing problem in which a sentence begins with one grammatical pattern and switches to another (also called “mixed structure”).
feedback. See peer reviews
few, many, 563–64
fewer, less, 754
field research
analyzing, 211
to gather information, 50
interviews, 208–9
observations, 209–10
as primary source, 199
questionnaires, 210–11
surveys, 210–11
figures. See visuals and media
final, 615–16
finalize, 754
final y, 399
firstly, secondly, etc., 754
first person (I, we, us)
of forms of be, 569–70
shifts and, 627
Talking the Talk, 296
flattery, in argument, 150
flaunt, flout, 754
flow, 108–11
folders
for research, 197
fonts, 267
footnotes
APA style, 452
MLA style, 403–4
with quotation marks, 718
for. See coordinating conjunctions
foreign words. See non-English words
formality
in business writing, 323
context and, 374–79
in global communication, 358–59
in online texts, 21–22
Talking the Talk, 600
formatting. See also visuals and media
business correspondence, 323–25
Chicago style, 494–96
CSE style, 316
design and, 265–68
in the disciplines, 297–98
email, 323
memos, 323–24
multimodal texts, 286
in the natural and applied sciences, 316
posters, 283
public writing, 345
résumés, 327–29
in the social sciences, 307
former, latter, 754–55
fractions
hyphens in, 748
numbers in, 741
slashes in, 726
subject-verb agreement with, 593
fragment, 10–11, 643–47 A group of words that is not a complete sentence but is punctuated as one. Usually a fragment lacks a subject, a verb, or both, or it is a dependent clause.
freespeaking, 41
fundraising
pitch package, sample of, 349
Web page, sample of, 347
further, farther, 754
furthermore. See conjunctive adverb