SPEAKER’S REFERENCE

Chapter 14 Developing the Introduction

Functions of the Introduction

CHECKLIST Guidelines for Preparing the Introduction

SELF-ASSESSMENT CHECKLIST Using Humor Appropriately

A CULTURAL PERSPECTIVE Humor and Culture: When the Jokes Fall Flat

Motivate the Audience to Accept Your Goals

SELF-ASSESSMENT CHECKLIST How Effective Is Your Introduction?

Chapter 15 Developing the Conclusion

Functions of Conclusions

CHECKLIST Guidelines for Preparing the Conclusion

Make the Conclusion Memorable

SELF-ASSESSMENT CHECKLIST How Effective Is Your Conclusion?

Chapter 16 Using Language to Style the Speech

Prepare Your Speeches for the Ear

CHECKLIST Personalizing Your Speech with Personal Pronouns

Use Concrete Language and Vivid Imagery

CHECKLIST Is Your Speech Language Concrete?

Choose Words That Build Credibility

A CULTURAL PERSPECTIVE Adapting Your Language to Diverse Audiences

Choose Language That Creates a Lasting Impression

CHECKLIST Does Your Speech Incorporate Effective Oral Style?

ABOUT AMERICA FERRERA

America Ferrera, pictured on this tab at a rally for immigration reform, is an actress and activist. In 2013, she addressed graduates at the University of Delaware commencement and spoke about the importance of education. America is also an ambassador for Save the Children. In addition, she worked on the PBS documentary Half the Sky: Turning Oppression into Opportunity for Women Worldwide, and has given many speeches about this work. America speaks passionately about the causes that she believes in, often bringing up stories from her life as a child of immigrants from Honduras. Her speaking style exemplifies an effective use of oral style marked by vivid language and compelling personal stories.