SPEAKER’S REFERENCE

Chapter 23 The Informative Speech

Focus on Sharing Knowledge

CHECKLIST Help Listeners Follow Along

Categories of Informative Speeches

Decide How to Convey the Information

Take Steps to Reduce Confusion

CHECKLIST Strategies for Explaining Complex Information

Arrange Speech Points in a Pattern

CHECKLIST Guidelines for Clearly Communicating Your Informative Message

SAMPLE VISUALLY ANNOTATED INFORMATIVE SPEECH Freeganism: More Than a Free Lunch, DJ McCabe

SAMPLE VISUALLY ANNOTATED INFORMATIVE SPEECH Social Media, Social Identity, and Social Causes, Anna Davis

Chapter 24 The Persuasive Speech

What Is a Persuasive Speech?

CHECKLIST Conditions for Choosing a Persuasive Purpose

ETHICALLY SPEAKING Persuasive Speeches Respect Audience Choices

Classical Persuasive Appeals: Ethos, Pathos, and Logos

ETHICALLY SPEAKING Using Emotions Ethically

CHECKLIST Displaying Ethos in the Persuasive Speech

Contemporary Persuasive Appeals: Needs and Motivations

SELF-ASSESSMENT CHECKLIST Tips for Increasing Speaker Credibility

Chapter 25 Developing Arguments for the Persuasive Speech

What Is an Argument?

ETHICALLY SPEAKING Engaging in Arguments in the Public Arena

Types of Claims Used in Persuasive Speeches

A CULTURAL PERSPECTIVE Addressing Culture in the Persuasive Speech

Types of Evidence

Types of Warrants

CHECKLIST Testing the Strength of Your Evidence

CHECKLIST Making Effective Use of Reasoning by Cause

Counterarguments: Addressing the Other Side

CHECKLIST Techniques for Addressing Competing Arguments

Chapter 26 Organizing the Persuasive Speech

Factors to Consider When Choosing an Organizational Pattern

Problem-Solution Pattern of Arrangement

Monroe’s Motivated Sequence

Organizing a Claim of Policy Using the Problem-Cause-Solution Pattern

CHECKLIST Steps in the Motivated Sequence

Comparative Advantage Pattern of Arrangement

Refutation Pattern of Arrangement

SAMPLE VISUALLY ANNOTATED PERSUASIVE SPEECH Becoming a Socially Conscious Consumer, Jacob Hahn

SAMPLE VISUALLY ANNOTATED PERSUASIVE SPEECH Preventing Cyberbullying, Elijah Lui

Chapter 27 Special Occasion Speeches

Functions of Special Occasion Speeches

Types of Special Occasion Speeches

CHECKLIST Guidelines for Introducing Other Speakers

CHECKLIST Guidelines for Delivering Speeches of Acceptance

CHECKLIST Tips for Delivering Effective Eulogies

CHECKLIST Delivering a Successful Speech of Inspiration

ETHICALLY SPEAKING Tailor Your Message to the Audience and Occasion

SAMPLE VISUALLY ANNOTATED SPECIAL OCCASION SPEECH “Love the Process”: A Soccer Star’s Philosophy of Life, Yael Averbuch

ABOUT ASHTON KUTCHER

At the 2013 Teen Choice Awards, actor Ashton Kutcher delivered an inspiring and funny special occasion speech. He wanted to advise his audience of young people and gave them three main points to remember: opportunity is key, be smart and generous, and “build a life” rather than just living it. His audience responded to his messages by cheering and clapping enthusiastically; it’s clear that the speech was well received. Ashton Kutcher dressed casually in a baseball cap and flannel shirt, but his attire was appropriate to his speech situation.