INDEX

A

academic arguments, 379–411

data collection for, 420–26

developing, 385–95

samples of, 396–405

understanding, 380–84

academic integrity, 455–64

accuracy, of print sources, 431

ad hominem arguments, 78–79

advertisement, citing, in MLA style, 484

afterword, citing, in MLA style, 474

Aguilar, Wendy, “Talk About It, Be About It,” 670

Alexie, Sherman, 103–4, 311

Alleman, Heather Tew, 79

allusion, 138

Amaechi, John, 283–84

American Psychological Association (APA). See APA style

analogies, 319–20

faulty, 84–85

as logical structure for argument, 68

anaphora, 326–27

Anderson, Nick, cartoon, 751

Anderson, Wes, 424

anecdotes, in Toulmin argument, 132

Angelou, Maya, 316

annotated bibliography, 454

anthologies, in MLA style, 469

antithesis, 327

antonomasia, 320

anxiety, public speaking and, 357–58

APA style

content notes in, 490

example of, 500–502

first text page in, 500

in-text citations in, 487–90

online sources in, 489–90, 494–98, 499

other sources in, 498–99

quotations in, 445

References list in, 490–99, 502

signal verbs in, 447

title page in, 500

for visuals, 321

appeals, 21–26

emotional, 23

ethical, 23–24

logical, 24–26

“Appropriating Native American Imagery Honors No One but the Prejudice” (Stretten), 522–25

“Are Engineered Foods Evil?” (Freedman), 630–38

arguments, 11. See also specific types and topics

academic, 379–411

arrangement and media of, 101–2

causal, 240–71

classifying, 52

to convince, 7

cultural contexts for, 66–67

definitional, 18, 185–209

emotion-based, 9, 34–36, 38–39

evaluations and, 19, 210–39

to explore, 11

factual, 17–18, 51–70, 152–84

fallacies of, 71–86

about future, 14

to inform,

kinds of, 17–21

logical appeals as, 24, 33, 51–70

to make decisions, 10

makers of, 91–92

media uses in, 101

multimedia, 361–75

occasions for, 12–17

to persuade, 8–9

about present, 14–16

presentation methods, 344–60

proposal, 20

reasons for6–12

rhetoric and, 11

sentence structure and, 312–13

structuring, 101–2, 121–50

style in, 102–4, 307–29

Toulmin, 65–66, 130–44

for understanding, 11

understanding purpose of, 90–91

visual, 104, 330–43

Aristotle

on classifying arguments, 52

enthymeme and, 65–66

on ethos, 42

on forensic arguments, 13

on rhetoric, 12

Armstrong, Neil, 275

Arnold, Eve, 335

articles, citing

in APA style, 492, 495

in MLA style, 469, 475, 476

Web journals, in MLA style478

artistic proofs52–53

artwork, citing, in MLA style, 483

attention, managing, 437

“Attention Whole Foods Shoppers” (Paarlberg), 610–18

audience. See also readers

for academic argument, 387

appeals to, 21–26

assessing, 347

connecting with, 43–45

identifying and appealing to, 92–95

for multimedia arguments, 369

for new media, 365–67

for proposals, 278

for sources

authorities, in Toulmin argument, 132

authority

claims of, 45–47

establishing, 46

images for, 335–37

authors

in APA style, 487–89, 490

in MLA style, 467–68, 472–75

reliability of, 420–21

of sources, 430

B

Bandow, Doug, 284–85

bandwagon appeals fallacy, 75–76

Barbour, Sara, 253–54

bar charts, 391

Barry, Dave, 249

Bechdel, Alison, 222, 223

begging the question fallacies, 81

beliefs, core principles and, 44

Bennett, Clay, cartoon, 519

Bennett, Lerone, Jr., 327

Berl, Rachel Pomerance, 241

Bernstein, Richard, 46

Bias

in questionnaires, 422

in sources, 428–29

Biba, Erin, 323

bibliographic notes, in MLA style, 471–72

Bibliography, in APA style, 490

blogs, 373–74

reliability of, 429

books, citing

in MLA style, 472–74

online in MLA style, 478

in series, in MLA style, 475

“both/and” solutions, 11

Boxer, Sarah, 394

boxes, 340

boyd, danah, and Kate Crawford, “Six Provocations for Big Data,” 754–61

Boyle, Jamie, 384

brackets, for quotations, 445

Breen, Mike, 273

Brooks, David, 44

“It’s Not about You,” 105, 106–8

Brown, Brian P., Melinda C. R. Burgess, Karen E. Dill, S. Paul Stermer, and Stephen R. Burgess, “Playing with Prejudice: The Prevalence and Consequences of Racial Stereotypes in Video Games,” 551–58

Brown, Emma, 19

Brown, Tiffany Lee, 325

Bryant, Kobe, 283

Burgess, Melinda C. R., Karen E. Dill, S. Paul Stermer, Stephen R. Burgess, and Brian P. Brown, “Playing with Prejudice: The Prevalence and Consequences of Racial Stereotypes in Video Games,” 551–58

Burgess, Stephen R., Melinda C. R. Burgess, Karen E. Dill, S. Paul Stermer, and Brian P. Brown, “Playing with Prejudice: The Prevalence and Consequences of Racial Stereotypes in Video Games,” 551–58

Bush, George W., 38

C

Calegari, Nínive, 68

Callebaut, Vincent, 287

“Call to Improve Campus Accessibility, A” (Deshpande), 295–302

“Campus More Colorful Than Reality, A: Beware That College Brochure” (Prichep), 678–81

“Can a Playground Be Too Safe?” (Tierney), 268–71

captions, in MLA style, 469–70

Carlisle, Julia, 102

Carr, Nicholas, 173

Carretta, Vincent, 161

Carroll, James, 41

Carson, Rachel, 244–45

cartoons

citing, in MLA style, 484

on privacy issue, 751–52

as visual arguments, 517–20

Cashin, Sheryll, “Introduction from Place, Not Race: A New Vision of Opportunity in America,” 712–22

Castro, Jason, 393

causal arguments, 240–71

categorizing, 246–48

conclusions in, 248

defining relationships in, 250–52

design and visuals in, 254–55, 256

developing, 248–56

moving through series of links, 245–46

organizing, 260, 261

as parts of other arguments, 242

reviewing, 260–62

samples of, 264–67, 268–71

stating cause and examining effects, 243–44

stating effect and tracing to causes, 244–46

style for, 261–62

supporting point in, 252–54

Toulmin terms for, 259

types of, 243–46

writing guidelines for, 257–62

cause and effect. See causal arguments

ceremonial arguments, 14–15

ceremonial rhetoric, 211

Cernan, Eugene, 275

character arguments. See ethical appeals (ethos)

charts. See also graphs

bar, 391

citing in MLA style, 471, 484

pie charts, 340

Chidiac, George, 344, 348–50

“China: The Prizes and Pitfalls of Progress” (Xue), 406–9

Chisholm, Latisha, 15

Chokshi, Niraj, 58–59

Chou, Hui-Tzu Grace, 56–57

Chung, Jack, 384

circumstantial evidence, 437–38

citations. See also documentation

in academic argument, 392

documentation principles and, 458–59

for paraphrases, 440

cited passage, MLA style for, 461

claims

for academic argument, 386

for causal arguments, 248–50, 258–59

for definitional arguments, 194, 196–97, 200

developing or supporting, 450

in evaluations, 219–21, 226, 227, 229

examples of, 137

for factual arguments, 168

in proposals, 281–83, 289, 291–92

refining, 160–61

in rhetorical analysis, 98–99, 101, 112–13, 115–16

tentative, 193–94

in Toulmin argument, 130–31, 139, 149

clarification, sources for, 447–51

class discussions, 345–46

classical oration, 122–25

parts of, 122, 123

climactic order, in presentation, 354–55

Cloud, John, 21

“Coca-Cola’s Multilingual ‘America’ Ad Didn’t Hit Any Wrong Notes,” 570–72

Cole, James S., and Young M. Kim, “Student Veterans/Service Members’ Engagement in College and University Life and Education,” 688–700

collaborations

acknowledging, 462–63

in MLA style, 474

Collins, Coleman, “You Are Not Colorblind,” 676

colloquial words and phrases, 310

colons, 315

color, emotional responses to, 334

common sense, in straight talk, 94

composition, of rhetorical analysis, 89–90

compromise, Tannen on, 144, 145–48

computer software, citing

in APA style, 496

in MLA style, 481

concepts, defining, 449

conclusions, in presentations, 351–52

conditions of rebuttal, 141–42

conference proceedings, citing, in MLA style, 475

confirmatio, 122

connecting with audience, trustworthiness and credibility for, 43–45

connotation, 311

content, of presentation, 347

content notes, in APA style, 490

context, in rhetorical analysis, 88, 115

copyrighted material, 456, 459

checking for, 343

fair use of, 460

notice or symbol for, 459

permission for Internet sources, 459–60

core principles, beliefs and, 44

Costas, Bob, 37, 222

counterarguments, highlighting, 450–51

“crap detection,” 153, 432–34

Crawford, Kate, and danah boyd, “Six Provocations for Big Data,” 754–61

Creative Commons license, 459

credentials, of authors, publishers, or sponsors, 430

credibility

building with audiences, 92–93

images for, 335–37

style and, 102

tone and, 45

trustworthiness and, 43–45

credit(s)

for collaborative work, 463

for copyrighted material, 460

crediting sources, 458–59

Crews, Harry, 393

critical reading, for pathos, 29–31

critical thinking

about character-based arguments, 42–43

about hard evidence, 52–55

about own arguments, 33–34

cross-cultural communications, 126

Cruz, Ted, 4

Crystal, David, 441, 443

cultural contexts

of cartoons, 517–20

ethos and, 49

logos and, 66–67

“normal” thinking and, 27

organization of argument and, 150

of rhetorical situation, 415

speaking up in class and, 346

style issues and, 329

cultural Web sites, 364

culture, stereotypes by, 507–67

currency, of print sources, 431

dashes, 216

D

data

collecting, 420–26

quantitative, 413

from research sources, 415–19

databases, 416–17

articles in MLA style, 480

articles in APA style, 495–96

searching, 419

Davidson, Amy, “Four Ways the Riley Ruling Matters for the NSA,” 786–90

decision-making, arguments for, 10

Declaration of Independence, classical oration structure of, 124–25

deductive reasoning, 121

syllogism as, 63–64, 65

Deering, John, cartoon, 520

definitional arguments, 18, 185–209

claims for, 194, 196–97

design and visuals in, 197–98

developing, 193–98

kinds of definition and, 189–93

matching claims to, 196–97

organization in, 204

samples of, 207, 208–9

style in, 204

Toulmin argument and, 195

definitional claims, 200, 201

definitions

in causal arguments, 247–48

of concepts, 449

crafting of, 195–96

by example, 192–93

formal, 189–90

operational, 190–92

degree, as logical structure for argument, 67

deliberative arguments, 14

delivery, of presentation, 357–59

Deloch-Hughes, Edye, 88–89

Derse, Elizabeth, 393

Deshpande, Manasi, 450

“Call to Improve Campus Accessibility, A,” 295–302

design

in causal arguments, 254–55

in definitional arguments, 197–98

ethos reflected in, 337–38

in evaluations, 223, 224

of factual argument, 164–66

information conveyed by, 340

of multimedia arguments, 369–70

for pathos, 332–33

in proposals, 286–87

details, for presentation, 350–51

Deutsch, Barry, cartoon, 519

diagrams, 341. See also graphics

Dickens, Charles, 163–64, 328

diction, in presentation, 352–53

digital documents, 390. See also Web sites

digital sources. See also online sources

analyzing, 100

in MLA style, 476

DiIulio, John J., Jr., 55–56

Dill, Karen E., Melinda C. R. Burgess, S. Paul Stermer, Stephen R. Burgess, and Brian P. Brown, “Playing with Prejudice: The Prevalence and Consequences of Racial Stereotypes in Video Games,” 551–58

“Disability and the Media: Prescriptions for Change” (Riley), 527–35

“Discussion of Limitations and Issues for a Global Language, A” (Montgomery), 577–83

discussions, class and public, 345–46

dissertations, citing

in APA style, 498

in MLA style, 481

“Diversified Farm Prospers in Oregon’s Willamette Valley by Going Organic and Staying Local, A” (Mortenson), 653–55

diversity

on campus, 668–731

posters about, 670–76

“Diversity Is the Largest Picture” (Whittemore), 673

“Diversity Makes Life Interesting” (Kenney), 674

documentation, 465–503. See also APA style; MLA style

for academic argument, 388–89

legal, 772–73

principles of, 458–59

in rhetorical analysis, 117

systems of, 388–89

documented sources, 100

Dodick, David W., 382

dogmatism fallacies, 77–78

Dohn, Jeremiah, 373

Dolan, Jon, 310

domain names, assessing, 433

“Dota 2: The Face of Professional Gaming” (Jiang), 264–67

Douglass, Frederick, 127–28

drafts

of questionnaires, 424

reflecting on, 391–92

drawings, 341

Dubner, Stephen J., 155

DVD, citing, in APA style, 498

E

Eastwood, Clint, 314

Ebert, Roger, 216–17, 218

Edge, Nicholas, 56–57

editing, 392

editions, citing

in APA style, 492

in MLA style, 474

editor, citing

in APA style, 492

in MLA style, 473

editorials, citing, in MLA style, 476

Edwards, Russell, 438

Eggers, Dave, 68

either/or choices, 72–73

electronic sources. See online sources

ellipsis marks, 314, 316

for quotations, 445

email, citing

in APA style, 489–91, 498

in MLA style, 480

emotional appeals (pathos), 9, 23, 28–39, 139

arguments based on, 38–39

arguments sustained with, 34–36

fallacies of, 72–76

humor in, 36–38

images and visual design for, 332–33

logical claims and, 33–34

rhetorical analysis of, 95–97

using, 31–34

Englehart, Bob, 7, 8

enthymeme, 65–66, 139

entire works, in MLA style, 469

epideictic arguments, 14–15, 16, 211

Epstein, Eva, 325–26

Equiano, Olaudah, 161

equivocations, as fallacies, 82

ethical appeals (ethos), 23–24

authority through, 45–47, 49

character-based arguments and, 40–50

critical thinking about, 42–43

cultural context for argument and, 49

fallacies of, 76–79

honesty about motives and, 47–48

in own writing, 48

personal image and, 336

rhetorical analysis of, 97–98

trustworthiness, credibility, and, 43–45

visuals for, 335

ethnographic observations, in causal arguments, 253

ethos. See ethical appeals (ethos)

evaluations, 19, 210–39

characterizing, 214–17

claims in, 219–21, 226, 227, 229,

criteria of, 212–14, 218–19

design and visuals for, 223, 224

developing, 217–24

evidence in, 221–22, 223, 229

format and media for, 228

organization of, 228, 229–30

of print sources, 430–32

qualitative and quantitative, 214–17

reviewing, 228–30

samples of, 232–36, 237–39

of sources, 427–35

style in, 229–30

Toulmin structure for, 227

writing guidelines for, 225

Eveleth, Rose, “Saving Languages through Korean Soap Operas,” 596–98

evidence, 412–26

for academic arguments, 387–88

analyzing, 101

backing, 138–39

choosing, 161–63

circumstantial, 437–38

critical thinking about, 52–55

for definitional argument claims, 203

in evaluations, 221–22, 223, 229

for factual arguments, 171

hard, 214

presenting, 163–64, 221–22, 223

from research sources, 415–19

for rhetorical analysis, 115, 116, 413–15

in Toulmin argument, 131–33, 139

evocative language, in emotional appeals, 96–97

examples, definitions by, 192–93

exclamation point, 314

exordium, 122

experiments, data collection through, 420

explanatory notes, in MLA style, 471–72

exploratory arguments, 11

F

Facebook, friending on, 208–9, 323

facts. See also data

as evidence, 55–57

in Toulmin argument, 132

factual arguments, 17–18, 51–70, 152–84

characterizing, 154–55

design and visuals and, 164–66

developing, 155–66

graphics for, 54

hypotheses in, 154–55, 159

issues for, 157–58

reason and common sense in, 63–67

rhetorical analysis of, 98–100

samples of, 174–79, 180–84

samples of claims for, 168

statistics for, 57–60

surveys and polls for, 60–62

testimonies and narratives for, 62–63

in Toulmin terms, 169

writing guides for, 167–72

“fair use,” 460

Fallaci, Oriana, 414

fallacies, 71–86

defined, 71–72

of emotional argument, 72–76

of ethical argument, 76–79

of logical argument, 79–86

Fallon, Claire, 309

false authority appeals, 76–77

Fantz, Ashley, 59

faulty analogy fallacies, 84–85

faulty causality fallacies, 80–81

field research, assessing, 434–35

figurative language, 317–28

film, citing

in APA style, 498

in MLA style, 482–83

fonts, 198, 337–38

food, sustainability and, 600–666

forensic arguments, 13

foreword, citing, in MLA style, 474

formal definitions, 189–90

formality, 329

formal style, 309

format

for causal arguments, 259–60

for definitional argument, 202

for evaluations, 228

for factual argument, 169–70

for proposals, 290–91

for rhetorical analysis, 114, 117

Fortgang, Tal, 47–48

Foss, Sonja, 12, 126

Fournier, Ron, 46

“Four Ways the Riley Ruling Matters for the NSA” (Davidson), 786–90

Fox, Susannah, 380

Fraas, Sarah, “Trans Women at Smith: The Complexities of Checking ‘Female,’” 683–86

Freakonomics (Dubner and Levitt), 155

Freedman, David H., “Are Engineered Foods Evil?,” 630–38

“Friending: The Changing Definition of Friendship in the Social Media Era” (Liu), 208–9

future, arguments about, 14

G

Gargus, J. Jay, 382

Geaghan-Breiner, Charlotte, 386

“Where the Wild Things Should Be: Healing Nature Deficit Disorder through the Schoolyard,” 396–405

Gearhart, Sally Miller, 127

genus, of terms, 189

Gerson, Michael, 64–65, 317

globalization, language and, 568–99

Gier, Joseph, 253

Goadsby, Peter J., 381

Google, 418

government document, citing

in APA style, 493, 496

in MLA style, 475

graphic narrative, citing

in APA style, 493

in MLA style, 474

graphics. See also design; visuals

for definitional argument, 197, 198

for factual arguments, 54, 163, 165

graphs, 341, 342. See also charts

in causal arguments, 255

Greene, Brian, 325

Greenfield, Rebecca, “What Your Email Metadata Told the NSA about You,” 746–49

Gregoire, Carolyn, 94–95

Griffin, Cindy, 12

Gustafson, Katherine, “School Bus Farmers’ Market,” 657–67

Gutting, Gary, 11

H

Hamilton, Tracy Brown, 78

Hanes, Stephanie, “Little Girls or Little Women? The Disney Princess Effect,” 509–15

hard evidence, 214

critical thinking about, 52–55

Hard Times (Dickens), 163–64

Hari, Johann, 394

Harrop, Froma, 62–63

hasty generalization fallacies, 80

headings, 101, 340, 355, 389

Hemingway, Ernest, 432, 443

Henarejos, Santos, “Infographic: Speak My Language,” 585–88

Himes, Chester, 324

Hopp, Steven L., “The Strange Case of Percy Schmeiser,” from Animal, Vegetable, Miracle, 627–28

Howard, Jennifer, 161

Howard, Rebecca Moore, 451–53

“How It Feels to Be Colored Me” (Hurston), 12

humor

credibility through, 44

culture and, 517–20

in emotional appeals, 36–38

ridicule as, 38

Hurston, Zora Neale, “How It Feels to Be Colored Me,” 12

hyperbole, 320

hypotheses

for factual arguments, 154–55, 168

researching, 159

I

icon, as visual argument, 135

illustration, visual argument through, 640–50

illustrations. See visuals

images. See visuals

“Immigrants Who Speak Indigenous Languages Encounter Isolation” (Semple), 573–75

IMRAD (Introduction, Methods, Research, and Discussion), 170

inartistic proofs, 52–53

indents, for quotations, 445

indirect sources, in MLA style, 469

inductive reasoning, 121

“Infographic: Speak My Language” (Henarejos), 585–88

infographics, 165, 341, 342, 382, 585–88

informal logic, Toulmin argument as, 65–66

information

quality of, 100

synthesizing, 438–53

visual organization of, 339–40

informing, arguments for, 7

infotention, 436–37, 438

intellectual property, 455–56, 457

intended readers, 21–22

Interesting Narrative, The (Equiano), 161

Internet. See also online entries; Web sites

“crap detection” for information from, 153, 432–34

permission for copyrighted sources, 459–60

privacy and, 732–91

search options on, 418–19

sites finding and posting errors about, 155–56

sources on, 416–19

value of, 380

interviews

in APA style, 493

data collection through, 421

in MLA style, 482

in-text citations

in APA style, 487–90

in MLA style, 467–71

“Introduction, An: At the Root of Identity, from Whistling Vivaldi and Other Clues to How Stereotypes Affect Us” (Steele), 537–48

“Introduction from Place, Not Race: A New Vision of Opportunity in America” (Cashin), 712–22

introductions

to borrowed words and ideas, 445–47

citing in MLA style, 474

in presentations, 351–52

to terms, 449

inverted word order, 327

invitational arguments, 11, 126–29

invoked readers, 22

Ironside, Claire, “Making a Visual Argument: Apples to Oranges,” 641–51

irony, 321

Irwin, Neil, “What the Numbers Show about N.F.L. Player Arrests,” 180–84

“Is It Globalization That Endangers Languages?” (Ostler), 589–94

“It Ain’t Easy Being Bisexual on TV” (Zimmerman), 561–66

“It’s Not about You” (Brooks), 106–8

“It’s Not OK Cupid: Co-Founder Defends User Experiments” (Zwillich and Rudder), 763–69

J

jargon, 311

Jiang, Raven, 263

“Dota 2: The Face of Professional Gaming,” 264–67

Jobs, Steve, 32

Johnson, Samuel, 187–88, 327

journal articles, citing, in APA style, 493

journals, 417

K

kairos, 24–26

Kamperman, Sean, “The Wikipedia Game: Boring, Pointless, or Neither?,” 232–36

Kelley, Steve, cartoon, 517

Kelly, Kevin, 331

Kenney, Lynda, “Diversity Makes Life Interesting,” 674

keywords, for Internet searches, 418

Kim, Young M., and James S. Cole, “Student Veterans/Service Members’ Engagement in College and University Life and Education,” 688–700

King, Martin Luther, Jr., 354–55, 433

Kingsolver, Barbara, “‘Springing Forward’ and ‘The Strange Case of Percy Schmeiser,’ from Animal, Vegetable, Miracle,” 620–28

Kleege, Georgina, 32–33

Knight, Lindsey, 59

Kolb, Rachel, “Understanding Brooks’s Binaries,” 105, 109–11

Krugman, Paul, 85, 316

Kuntz, Hayley, “We All Come from Different Walks of Life,” 672

L

Lambert, Larry, cartoon, 752

language

evocative, 96–97

globalization and, 568–99

Lanham, Richard, 437

Layton, Lyndsey, 19

lecture, citing, in MLA style, 484

legal documentation system, 772–73

LePatner, Barry, 23–24

Lessig, Lawrence, 344

Lessing, Doris, 327

“Let’s Charge Politicians for Wasting Our Time” (Postrel), 303–4

letters, citing

in APA style, 489

in MLA style, 482

letter to the editor, citing

in APA style, 493

in MLA style, 476

Levitt, Steven, 155

Library of Congress Subject Headings (LCSH), 417

library resources, 416

listening, rhetorical, 126

literary works, citing, in MLA style, 469

literature, reviewing, 448–59

“Little Girls or Little Women? The Disney Princess Effect” (Hanes), 509–15

Liu, Joyce Xinran, “Friending: The Changing Definition of Friendship in the Social Media Era,” 208–9

logic

reasoning as, 63

Toulmin argument as, 65–66, 130

logical appeals (logos), 24, 33, 51–70,

cultural contexts for, 66–67

fallacies of, 79–86

rhetorical analysis of, 98–100

on Twitter, 367

as visual images, 336

visual images supporting, 339–43

logical structures

analogies as, 68

degree as, 67

precedent as, 69–70

logos. See logical appeals (logos)

Lovell, James, 275

M

Madrigal, Alexis C., 308

magazine articles, citing, in MLA style, 476

Makau, Josina, 12

“Making a Visual Argument: Apples to Oranges” (Ironside), 641–51

maps, 341

citing in MLA style, 484

Marcus, Ruth, 321

market research, evaluation criteria and, 214

Martirena, Alfredo, cartoon, 752

mashups, 459

Mayer, Jane, 314

McCorkle, Ben, 352–53

McLuhan, Marshall, 314

McWhorter, John, 99

Mead, Walter Russell, 34–35

mechanics, 45. See also specific types of argument

media. See also multimedia arguments

for causal arguments, 259–60

choice of, 336–37

choosing, 355–57

for definitional argument, 202

for evaluations, 228

for factual argument, 169–70

old transformed by new, 362–64

for presentation subject, 355–57

for proposals, 290–91

for rhetorical analysis, 114

uses in arguments, 101

metaphor, 321

metonymy, 322–23

Michaels, Walter Benn, “The Trouble with Diversity: How We Learned to Love Identity and Ignore Inequality,” 725–30

microform articles, citing, in MLA style, 481

Mir, Shabana, “Muslim American Women in Campus Culture,” 702–9

MLA Handbook, 467. See also MLA style

MLA style

for cited passage, 461

on collaborative work, 463

example of, 485–86

explanatory and bibliographic notes in, 471–72

guidelines for visuals in, 341

in-text citations in, 467–71

online sources in, 477–81

other sources in, 481–83

quotations in, 445

for visuals in text, 461

Works Cited list in, 472–84

Modern Language Association (MLA). See MLA style

Montgomery, Scott L., “A Discussion of Limitations and Issues for a Global Language,” 577–83

Mortenson, Eric, “A Diversified Farm Prospers in Oregon’s Willamette Valley by Going Organic and Staying Local,” 653–55

motives, honesty about, 47–48

multimedia, new audiences for, 365–67

multimedia arguments, 102, 332, 361–75

analyzing, 368–70

new content in, 364–65

Web sites and, 371–72

multiple authors, citing, in MLA style, 476

multivolume works, citing

in APA style, 492

in MLA style, 469, 474

“Muslim American Women in Campus Culture” (Mir), 702–9

“My Awkward Week with Google Glass” (Tsukayama), 237–39

N

narratio, 122

narratives, for factual arguments, 62–63

Nath, Paresh, 243

newsgroups, 142

citing, in APA style, 497

newspaper articles, citing, in APA style, 493

Nicolella, Jake, “Reflect on Yesterday. Experience Today. Transform Tomorrow.,” 675

nonprint sources, 416

in MLA style, 469–70

non sequitur arguments, 82–83

Noonan, Peggy, 316

“normal” thinking, 27

notes, in-text, 461

“Nothing-to-Hide Argument, The” (Solove), 734–43

Novella, Steven, 83–84

O

Obama, Barack, 52

Obama, Michelle

on Boko Haram kidnapping, 3, 4

invitational argument used by, 128–29

objections, conditions of rebuttal and, 141, 149

observations, data collection through, 420–21

O’Connor, Anahad, 7

online sources, 416–19

in APA style, 489–90, 494–98, 499

assessing, 432–34

in MLA style, 469, 478–81

searching, 419

online video clip, citing, in MLA style, 483

operational definitions, 190–92

oration, classical, 122–25

organization of argument

academic argument, 389–90

causal argument, 260

cultural context and, 150

definitional argument, 202, 204

evaluations, 228, 229

factual arguments, 170, 171–72

proposals, 291, 292–93

rhetorical analysis, 114–15, 116–17

visual, of information, 339–40

Oster, Emily, 61

Ostler, Nicholas, “Is It Globalization That Endangers Languages?,” 589–94

outlines, of Toulmin argument, 143

oxymoron, 323

P

Paarlberg, Robert, “Attention Whole Foods Shoppers,” 610–18

Paglia, Camille, 5, 8–9

pamphlet, citing, in MLA style, 475

papers, citing, in APA style, 498

parallelism, 327–28

in presentation, 354–55

paraphrasing

crediting, 459

example of, 441–42

guidelines for, 440–42

as plagiarism, 462

of sources, 438–39, 439–42

Parker, James, 424

Parker-Pope, Tara, 158

partitio, 122

patchwriting, 451–53

pathos. See emotional appeals (pathos)

Pearson, Taylor, 283, 447, 454

“Why You Should Fear Your Toaster More Than Nuclear Power,” 174–79

peer review. See reviewing arguments

Pena, Laura, 449, 450–51

performance, citing, in MLA style, 484

periodicals, citing

in APA style, 493

in MLA style, 475–76

permission

for copyrighted Internet sources, 459–60

request for, 460

peroratio, 122

personal experience

authority through, 49

data collection through, 424–25

for factual claims, 62–63

in Toulmin argument, 132

personal pronouns, 310

persuasion, arguments for, 8–9

Pew Research Center, 164, 380, 381

Phillip, Abby, 69

photographs, 166

citing in MLA style, 483–84

communicating through, 338

creating, 333

plagiarism, 452

academic integrity and, 455–64

paraphrase as, 462

Platt, Russell, 461

“Playing with Prejudice: The Prevalence and Consequences of Racial Stereotypes in Video Games” (Burgess, Dill, Stermer, Burgess, and Brown), 551–58

political Web sites, 364

Pollan, Michael, 33–34

polls, for factual arguments, 60–62

popular culture, stereotypes by, 507–67

poster sessions, citing, in APA style, 498

post hoc, ergo propter hoc fallacies, 80–81

Postrel, Virginia, “Let’s Charge Politicians for Wasting Our Time,” 303–4

precedence, weight given to, 413

precedent, as logical structure for argument, 69–70

preface, citing, in MLA style, 474

Prensky, Marc, 14

present, arguments about, 14

presentation methods, 344–60

delivery and, 357–59

multimedia, 102, 332, 361–75

oral version with illustration, 353–54

preparation of, 346–60

print version of, 352–53

script for, 351–55

software for, 357

Web-based, 359, 371–72

Prichep, Deena, “A Campus More Colorful Than Reality: Beware That College Brochure,” 678–81

primary research, 159

print documents, 390

print sources, 416

assessing, 430–32

privacy, Internet and, 732–91

professional style, 309

pronouns, personal, 310

proofreading, 392

proposals, 20, 272–304

categorizing, 273–74

for causal arguments, 259

characterizing, 275–78

claims in, 281–83, 289–90, 292

defining need or problem in, 279–81

for definitional argument, 201–2

demonstrating feasibility of, 286

design in, 286–87

developing, 279–93

for evaluations, 227

for factual arguments, 169

format and media for, 290–91

meeting need or problem in, 283–86

organization of, 291, 292–93

preparing, 290

reviewing, 291–93

for rhetorical analysis, 113–14

samples of, 295–302, 303–4

style of, 292–93

topic for, 288

Toulmin terms for, 290

visuals in, 286–87

Psaki, Jen, 4

Publication Manual of the American Psychological Association, guidelines for visuals in, 341. See also APA style

public discussions, 345–46

public domain, 343

publishers, reliability of, 420–21

punctuation

argument and, 314–17

in rhetorical analysis, 117

purpose

of arguments, 90–91

of assignment, 347

Q

qualifiers, 140–41

to make reasonable claims, 161

qualitative evaluations, 215–17

quantitative data, 413

quantitative evaluations, 214–15

questionnaires, for surveys, 422–24

quotation marks, 441, 444

quotations, 340, 441, 443–45

in APA style, 445

guidelines for, 443–45

in-text references for, 459

in MLA style, 445

R

radio program, citing, in MLA style, 483

Rainie, Lee, 380

Rangel, Charles, 280

Ratcliffe, Krista, 126

readers

intended, 21–22

invoked, 22

reading, for pathos, 29–31

reasoning. See also factual arguments

deductive, 63–64, 65, 121

inductive, 121

reasons

examples of, 137

in Toulmin argument, 131–33, 149

rebuttals, conditions of, 141

red herring fallacies, 84

Reed, Rex, 320

References list, in APA style, 490–99, 502

reference works, citing

in APA style, 492, 496

in MLA style, 475, 479

“Reflect on Yesterday. Experience Today. Transform Tomorrow.” (Nicolella), 675

refutatio, 122

relevance, of sources, 430

reliability, of sources, 428–29

repetition, in presentation, 354–55

republication, citing

in APA style, 492

in MLA style, 475

research

for causal argument topic, 257–58

data and evidence from, 415–19

for definitional arguments, 199–200

for evaluation topic, 225–26

for factual argument hypothesis, 159

field, 434–35

for proposal topic, 288–89

for rhetorical analysis topic, 112

resources. See also sources

library, 416

online, 417–19

reviewing arguments

causal argument, 260–62

definitional arguments, 203–4

evaluations, 228–29

factual arguments, 170–72

for proposals, 291–93

for rhetorical analysis, 115–17

reviews, citing

in APA style, 494

in MLA style, 476

Rheingold, Howard, 153, 432–33, 437

rhetoric, 12

ceremonial or epideictic, 211

kairos and, 24–26

visual, 330

rhetorical analysis, 87–118

as argument, 94–95

of argument structure, 101

of character, 97–98

claims for, 112–13

composing, 89–90

of emotional arguments, 95–97

examination of, 105–11

facts and reason for, 98–100

of maker of argument, 91–92

proposal for, 113–14

of purpose of argument, 90–91

of style, 102–5

writing guide to, 112–18

rhetorical listening, 126

rhetorical question, 323

rhetorical situation

assessing for presentation, 347

cultural context for, 415

evidence for, 413–15

ridicule, as humor, 38

Riley, Charles A., II, “Disability and the Media: Prescriptions for Change,” 527–35

Riley v. California, 771, 774–84

“Four Ways the Riley Ruling Matters for the NSA” (Davidson), 786–90

Robinson, Eugene, 316

Rodriguez, Natasha, 205

“Who Are You Calling Underprivileged?,” 206–7

Rogerian argument, 11, 12, 126

Rogers, Carl, 11, 126

Rose, Charlie, 73

Rosen, Christine, 5

Rosenbaum, Ron, 36–37, 96

Ross, Lauren, 162

Rowling, J. K., 43

Rubio, Marco, 29–30

Rudder, Christian, and Todd Zwillich, “It’s Not OK Cupid: Co-Founder Defends User Experiments,” 763–69

running heads, 340. See also headings

S

sacred text, citing, in MLA style, 470

Sáenz, Benjamin, 321–22

San Luis, Natalie, 449–50

sans serif fonts, 338

“Saving Languages through Korean Soap Operas” (Eveleth), 596–98

scare tactics, 72

schemes, 318, 326–28

scholarly databases, 416

“School Bus Farmers’ Market” (Gustafson), 657–67

Schwadron, Harley, cartoon, 518

script, for presentation, 351–55

semicolon, 314–15

Semple, Kirk, “Immigrants Who Speak Indigenous Languages Encounter Isolation,” 573–75

sentence fragments, 313

sentence structure, argument and, 312–14

sentimental appeals fallacy, 74–75

serif fonts, 337–38

Shaw, Jeff, 459

signal words

in APA style, 447

to introduce borrowed words and ideas, 445–47

signifying, 323–24

signposts, in presentation, 352

simile, 325

Simmons, Ruth J., 15, 44

Singer, Andy, 283, 286

“Six Provocations for Big Data” (boyd and Crawford), 754–61

slang, 310

slip opinion, 773

slippery slope fallacy, 74

Smith, David, 253

Smith, Max, “Unity within the Community,” 671

social media, 374

in APA style, 497

in MLA style, 480

Twitter as, 3–5

Web sites and, 364

software

in APA style, 496

in MLA style, 481

presentation, 357

Solomon, Jack, 94

Solove, Daniel J., “The Nothing-to-Hide Argument,” 734–43

Sotomayor, Sonia, 308

sound recording, citing

in APA style, 498

in MLA style, 483

sources. See also research

in academic argument, 392

acknowledging, 461–62

analyzing quality of, 100

bias in, 428–29

to clarify and support arguments, 447–51

credibility of, 418

crediting, 458–59

evaluating, 159, 427–35

number for academic argument, 417

online, 418, 432–34

paraphrasing, 439–42

permission for copyrighted Internet material, 459–60

signal phrases for, 445–47

synthesizing information and, 438–53

using, 159, 436–54

Sousanis, Nick, 384

speaking, for presentations, 357–59

specialization, of sources, 431

species, of terms, 189

speech

citing in MLA style, 484

logical appeals in, 52

spelling, in rhetorical analysis, 117

sponsors, reliability of, 420–21

“‘Springing Forward’ and ‘The Strange Case of Percy Schmeiser,’ from Animal, Vegetable, Miracle” (Kingsolver), 620–28

square brackets, for quotations, 445

stacking the deck fallacies, 79

stasis theory, 17–21

statistics, for factual arguments, 57–60

Steele, Claude M., “An Introduction: At the Root of Identity, from Whistling Vivaldi and Other Clues to How Stereotypes Affect Us,” 537–48

Stein, Nathaniel, 102–3, 314

stereotypes

cartoons and, 517–20

by popular culture, 507–67

Stermer, S. Paul, Melinda C. R. Burgess, Karen E. Dill, Stephen R. Burgess, and Brian P. Brown, “Playing with Prejudice: The Prevalence and Consequences of Racial Stereotypes in Video Games,” 551–58

Stiehm, Jamie, 78

straight talk, 94

“Strange Case of Percy Schmeiser, The” from Animal, Vegetable, Miracle, (Hopp), 627–28

straw man fallacies, 83–84

Stretten, Amy, “Appropriating Native American Imagery Honors No One but the Prejudice,” 522–25

structure

of argument, 67–70, 101–2, 121–50

of presentation, 347–50, 352

“Student Veterans/Service Members’ Engagement in College and University Life and Education” (Kim and Cole), 688–700

studies. See surveys

style, 307–29

in academic arguments, 390

in causal arguments, 261–62

credibility and, 102

cultural contexts and, 329

in definitional arguments, 204

in evaluations, 229–30

in factual arguments, 171–72

figurative language and, 317–28

formality and, 329

of presentation, 347–50

of proposals, 292–93

of rhetorical analysis, 102–5, 116–17

word choice and, 309–11

style of arguments, 102–5

subheadings, 101, 340, 355, 389

subject, of factual argument, 159

subject directory, online, 418

subscription service article, in MLA style, 480

Sullivan, Andrew, 322

summarizing

guidelines for, 442–43

of sources, 438–39

superscript, in APA text notes, 490

support, sources for, 447–51

surveys

for factual arguments, 60–62

questionnaires for, 422–24

sustainability, food and, 600–666

“Sustainability” (Weisser), 602–8

syllogism, 63–65

synopsis, of rhetorical analysis, 115

syntax, in presentation, 352–53

synthesis, of information, 438–53

T

Talbot, Margaret, 62

“Talk About It, Be About It” (Aguilar), 670

Tankersley, Reagan, 220

Tannen, Deborah

Toulmin argument and, 144

“Why Is ‘Compromise’ Now a Dirty Word?,” 145–48

technical material, presenting, 449–50

television program, citing

in APA style, 498

in MLA style, 483

tentative claim, 193–94

terms, introducing, 449

testimonies, for factual arguments, 62–63

thesis, rhetorical analysis of, 99, 102

Thurman, Judith, 393

Tierney, John, 253, 263

“Can a Playground Be Too Safe?,” 268–71

timelines, 341

title page, in APA style, 500

titles, 340

title within title, citing, in MLA style, 475

Tommasini, Anthony, 196–97

tone, of academic argument, 390

Toor, Rachel, 319

topics

for academic argument, 385

for causal argument, 257

for definitional argument, 199

for evaluation, 225–26

for factual argument, 167

for proposal, 288

for rhetorical analysis, 112

rhetorical stance on, 386–87

Toulmin argument, 65–66, 130–44

backing in, 138–39

begging the question and, 81

claims in, 130–31, 149

conditions of rebuttal in, 141–42

definition argument and, 195

evidence and reasons in, 131–33, 149

outline of, 143

qualifiers in, 140–41

Tannen, Deborah, and, 144–48

warrants in, 133–38

trademark, as visual image, 336

transitions, 101

translations, citing

in APA style, 492

in MLA style, 474

“Trans Women at Smith: The Complexities of Checking ‘Female’” (Fraas), 683–86

tropes, 318–26

“Trouble with Diversity, The: How We Learned to Love Identity and Ignore Inequality” (Michaels), 725–30

Trudeau, Garry, 457

trustworthiness, credibility and, 43–45

Tsukayama, Hayley, “My Awkward Week with Google Glass,” 237–39

Turner, Fred, 383

Tverberg, Gail, 243–44

Twain, Mark, 84

tweet

in APA style, 497

in MLA style, 480

Twitter, 3–5, 365, 366–67

Obama, Michelle, appeal on, 3

typefaces, 198, 337–38

U

understanding, arguments for, 11

“Understanding Brooks’s Binaries” (Kolb), 109–11

understatement, 325–26

“Unity within the Community” (Smith), 671

U.S. v. Brima Wurie, 771–72

Uses of Argument, The (Toulmin), 130

V

values

appeals to, 139

arguments based on, 68

video, 372, 373

citing in APA style, 498

creating, 333

video game, citing, in MLA style, 481

visual(s), 164–66

in academic arguments, 390–91

analysis of, 101

APA style for, 341

APA style for presentation guidelines, 341

in causal arguments, 254–55, 256

charts and graphs as, 340–41

color in, 334

communicating through, 338

copyrights of, 343

for credibility and authority, 335–37

data conveyed through, 340–41

in definitional arguments, 197

for ethos, 335

in evaluations, 223, 224

for factual argument, 164–66

feelings conveyed through, 333–34

MLA style for, 461, 469–70

for pathos, 332–33

for presentations, 355–57

professional guidelines for, 341, 342

in proposals, 286–87

to support logos, 339–43

using, 332–43

visual arguments, 104, 330–43

cartoons as, 517–20

diversity posters as, 670–76

icon as, 135

illustration as, 640–50

infographic as, 585–88

power of, 331–32

privacy issue in, 751–52

visual signals, 340

W

Wales, Jimmy, 417

Wang, Kevin, 59

warrants, 53

backing of, 138–39

claims as, 53

examples of, 137

in Toulmin argument, But your work is just beginning" target="_pop">133–38

Warren, Elizabeth, 276–77

“We All Come from Different Walks of Life” (Kuntz), 672

Weathers, Diane, 93

Webcasts, of live presentations, 359

Web site documents, citing

in APA style, 496

in MLA style, 476

Web sites

in APA style, 495

checking authors from, 448

in MLA style, 476–77

multimedia arguments and, 371–72

social, political, and cultural, 364

Weisser, Christian R., “Sustainability,” 602–8

“What the Numbers Show about N.F.L. Player Arrests” (Irwin), 180–84

“What Your Email Metadata Told the NSA about You” (Greenfield), 746–49

“Where the Wild Things Should Be: Healing Nature Deficit Disorder through the Schoolyard” (Geaghan-Breiner), 396–405

Whittemore, David, “Diversity Is the Largest Picture,” 673

“Who Are You Calling Underprivileged?” (Rodriguez), 206–7

“Why Is ‘Compromise’ Now a Dirty Word?” (Tannen), 145–48

“Why You Should Fear Your Toaster More Than Nuclear Power” (Pearson), 174–79

wiki, 372–73

in APA style, 497

in MLA style, 479

Wikipedia, 369, 417–18

“Wikipedia Game, The: Boring, Pointless, or Neither?” (Kamperman), 232–36

Wilcox, Susan, 448–49

Williams, Terry Tempest, 46

Willis, Frank, 253

Wilsey, Sean, 222

“win/win” solutions, 11

Withers, Hannah, 162

Wolkowitz, Michael, 74

Womack, Philip, 315, 316

word choice, style and, 309–11

word order, inverted, 327

Works Cited list

entries, 462

in MLA style, 472–84, 486

X

Xue, Lan, “China: The Prizes and Pitfalls of Progress,” 406–9

Y

“You Are Not Colorblind” (Collins), 676

Z

Zimmerman, Amy, “It Ain’t Easy Being Bisexual on TV,” 561–66

Zwillich, Todd, and Christian Rudder, “It’s Not OK Cupid: Co-Founder Defends User Experiments,” 763–69

Zyglis, Adam, cartoon, 518